#BlogHerFood15: Building Your Business: Brands on Bloggers

BRANDS ON BLOGGERS

BUILDING YOUR BUSINESS SESSION // 2:45-4:00PM

JENNY LAUCKSHEKNOWS MEDIA &THREE KID CIRCUS

MARY BETH BRAULT

EVERYDAY GOOD THINKING

@hamiltonbeachmb

HOLLY HAMANN

TAPINFLUENCE

@HollyHamann

STEPHANIE WIERWILLE

THE RICHARDS GROUP

@swierwil

BRANDS ON BLOGGERS

BUILDING YOUR BUSINESS SESSION // 2:45-4:00PM

MARY BETH BRAULT

EVERYDAY GOOD THINKING

@hamiltonbeachmb

WHAT HAMILTON BEACH LOOKS FOR

• First and foremost, does your blog match our voice and tone and consumer base?

• Authenticity• Grammar and writing style• Photography/Video quality• Recipe/Food accuracy

@hamiltonbeachmb

@hamiltonbeach

OPPORTUNITIES WITH HAMILTON BEACH BRANDS, INC

• Hamilton Beach - Everyday Good Thinking

• Wolf Gourmet - Food Notes

• Jamba Juice - JambaAppliances

@hamiltonbeachmb

@hamiltonbeach

BRANDS ON BLOGGERS

BUILDING YOUR BUSINESS SESSION // 2:45-4:00PM

HOLLY HAMANN

TAPINFLUENCE

@HollyHamann

WHY NOW IS A GREAT TIME TO BE AN INFLUENCER

WHAT DO MARKETERS LOOK/PAY FOR?(IT’S NOT ALL ABOUT REACH)

• Content relevance and quality• Post frequency• Ratio of sponsored content• Audience data• Audience engagement• Demographics• Platform expertise (i.e. Vine, Instagram,

Pinterest)• Cross-platform relevance • Professionalism and responsiveness• Rate• Reach

BRANDS ON BLOGGERS

BUILDING YOUR BUSINESS SESSION // 2:45-4:00PM

STEPHANIE WIERWILLE

THE RICHARDS GROUP

@swierwil

WE ARE A DALLAS-BASED ADVERTISING AGENCY

THAT WORKS WITHHUNDREDS OF GLOBALAND NATIONAL BRANDS

SPONSORED ARTICLESORIGINAL VIDEO AND PHOTOGRAPHY

SOCIAL MEDIA CAMPAIGNSFEATURED CONTENT