Embed Size (px)
DESCRIPTION
Brands and bloggers should be best friends! Learn how bloggers can connect with PR and marketing teams to help make social media marketing magic happen. From strategic pitching to personal brand reviews to thinking like a marketer, this Blog Elevated conference presentation helps writers and marketers find ways to get connected and grow their brands with smart blogger relationships.
Citation preview
The skinny on bloggers partnering with brands for
Brand Ambassador success.
Holly Golightly Should Have Been a
Blogger
Katie Laird from Blinds.com@BlindsDotCom + @happykatie
Sassy and memorable Large group of followers Multi-talented Product placement friendly LOL cat
Design Thoughts
Mrs. Hines Class
Mrs. Hines ClassCurbly
Let’s talk about…
• How to get in• How to get PAID• How to be awesome
How To Get In
Make your own ‘luck’.
• Personal brand review + sheet• Develop an editorial calendar• Join the convo, early + often
1. Blogger, prepare thyself
2. Do your homework
What do brands care about?
So, this is me…
• Personality + communication style• About Me + social profile review• Numbers (yours + mine)
• Social interactions review• Other brand experience• Personality + response
3. Be delightfully persistent
> Email, social follow(1 week)> Email, social interaction(1 week)> Email, social interaction(1 month)> Email(still no?)> Take a breather
Find the (already) open doors
Sverve: www.sverve.com // BzzAgent: www.bzzagent.com Brand About Town: www.brandabouttown.com // Sway Group: www.swaygroupllc.com
What does an Abzorbaloff look like?
• DEADLINES• Deliverables (exactly what + how?)• Keywords + links• Current messaging verbiage• Communication preferences
Details, details, details
How To Get Paid
You are worthy.
What’s out there for you?
Hot + Heavy?Short + Sweet?
Is there a formula?
Pricing factors – know ‘em
Undiscovered value
(just because I can)
‘No’ is (more than) okay.
How To Be Awesome
Rock their socks off.
Get you some mad skillz, dawg
Think like a marketerHow can you help?
• Site visits• Length of visit• Onsite task completion• Linkbacks!
• New followers• RT’s / Shares / Re-pins• Conversations• User Generated Content
Experiment without fear of failure
Be interesting, be you
Dude Mom
• Polish your personal brand• Know your worth (+ look for undiscovered value)
• Set yourself apart with stellar work• Have fun
What did we talk about?
Thanks for being here!(I think you’re really great)
Katie Laird from Blinds.com!Let’s Tweet: @happykatie + @BlindsDotCom
Email me: [email protected] Slide love: www.slideshare.net/happykatie
