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Bloggers and brands can work together for mutual profit, and my role as both a blogger and a PR representative has allowed me to experience both sides. I blog for Crave Local, Eat Local Orlando, and Sunshine State Shopping and I teach social media at UCF. I also manage blogger outreach for several brands, who I’ve brought to our conference today. Barnie’s Coffee, Tijuana Flats, Peterbrooke, Gigi’s. Today I will share with you the things that brands want from you when working together, and how to be every brand's favorite blogger that gets invited to all of the best events. Beyond attending free events, you want to make money from brand relationships. I'll explain the kinds of things PR people are looking for when considering blogger sponsorships and ads. I'll share stories of blogger partnerships I've worked on, along with some best practices. I’m going to let you in on the many ways that brands can help even a small, new blog to increase reach and impact. I’ll share some stories of the questions I get asked by brands when I pitch a blogger to them will help you put together an impressive presentation from the start, and avoid pitfalls that can sour relationships.
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Bloggers And Brands:MakeThe
Connection
Give Me Something Good!• Start Your Blog• Set up Social
Media: FB, Twitter, Instagram
• Post regularly for a month or so
Join a Group = Get On The List!• LadyBloggers• Florida Food Bloggers• BlogCon Events• Social Media Club
Your First Event-
What To Do Now?
1. RSVP on FB and by email- ask what the planner needs?
2. Be on time3. Meet the leaders, make conversation4. Take good photos, get details on menu &
event sponsors5. Give the planner what they want- if it’s
hashtag promotion, Instagram posts, blog posts, etc.
6. Bring business cards to exchange with other bloggers.
7. Friend them on Facebook/Follow on Twitter and Instagram and tag each other in the posts for cross-promotion.
But DON’T:• Bring guests
without asking
• Pitch management to partner with you while at the event
• Be salesy• Talk in your
group and ignore the presentation
Follow up:• Write a good
blog post quickly
• Give it a personal spin.
• Good photos- ask if you need more!
• Brand will often share your post
• Visit again• Thank Them
Next Steps….
Start with a contest for free.
Tip # 2: Don’t Get Personal
Make a small ask.
Show Them How Your Audiences Match!
Give Them More Than Their Money’s Worth
Build a long-term marketing partnership
Find ways to help .Ask them to buy an ad on your website.Ask for a sponsorship for a conference.Always show ROI!
Keep An Open Mind, You
Never Know Where An
Opportunity Will Lead!
