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Mira Milosevic, media.development@wan-ifra.orgWAN-IFRA Media Development programmes
Making mobile click in Africa
The global organisation of the world's newspapers and news publishers.
WAN-IFRA represents over:
About WAN-IFRA
publications18,000 online sites15,000
in more than 120
countries.companies3,000
a non-profit non-governmental organization works with international aid agencies, foundations, and fellow NGOs promotes quality news media around the world.
Defends and promotes press freedom and economic independence Supports development of news publishing
Made up of:
About WAN-IFRA
national newspaper associations7
6 news agencies1
2
regional press organizations1
0and individual newspaper
executives in100
countries.
More than just a phone call!
1. mobile money
2. social
networking
3. information
4. entertainment
5. news
Mobilemoney
Mobile internet
Social media Facebook Zero
WAN-IFRA Survey based on:
227 responses from 66 countries
between July and December 2010.
Social mediaMXit - 27 million users
Mobile media services at Sub-Saharan African newspapersA guide to implementing mobile news and mobile business
1. SMS
news alerts
2. USSD
menu-driven content
3. Mobile
websites
4. Smartphone applications
WAN-IFRA Survey based on:
227 responses from 66 countries
between July and December 2010.
SMS News alerts
WAN-IFRA Survey based on:
227 responses from 66 countries
between July and December 2010.
USSD menu-driven content
Mobile websitesMarketing to the diaspora
Mobile websitesExamples of mobile websites
Smartphone apps Examples of mobile websites
IM platforms
Ushahidi mobile
Crowdmapping
Potholes in Kampala
Revenue sharing
Digital media is sweeping the globe…
… but it carries no guarantee of significant revenues.
Mobile advertising General mob ads
Mobile advertising Grocotts
Mobile advertising Avusa
Despite the global frenzy, revenues from digital sources contribute less than 10 percent to total revenue.
25% Newspapers 12% Magazines10% Internet 7 % Outdoor 8 % Radio 37% TV
2010 Global Advertising Share in %
Knowyour audiencesyour productsyour revenue streamsyour potential
”It is not an option, not to go mobile.
It will be huge in a few years.
But you will need to consider how mobile
will affect the other products in the
portfolio – so you do not cannibalise
your existing business.
– The Observer, Uganda
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