Social Media Inthe Campaigns

Social Media in the Campaigns

Creating Your Own Online Entourage through Social Mobilization

Elizabeth A. Terrell

Twitter: @EATerrell Email: Elizabeth@davidallgroup.com

(PH) 540 257 4507

• Barack Obama• John McCain• What groups are learning from

both and what they are doing with it.

Today’s Topics

Presence in All Places

www.BarackObama.com- Today

My.BarackObama.com | @EATerrell

Social Networks in Numbers- ComScore

http://venturebeat.com/2008/07/22/comscores-june-us-numbers-facebook-still-gaining-on-myspace-while-blog-platforms-news-aggregators-niche-social-networks-also-grow/

Courtesy TechPresident.com

Web

Self Identifying MicroGroups

The Obama Facebook Application

Social Bookmarking

Digg - 6.2M Users

Consistency

Role Reversal

Peer Influence

What Does This Mean for You?

http://www.multi-social.net/news/id/36http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.htmlhttp://en.wikipedia.org/wiki/Demographics_of_Norway

…of an estimated 1,554,993 total broadband subscribers. …of an estimated total population of 4,681,100.

But What About MySpace?

Courtesy TechPresident.com

Friends on MySpace

Consistency

Main Page Widgets: The Prize Inside

TaxCut.barackobama.com

Main Page Widgets: The Prize Inside

Customization & Cross Populated Content

Obama: YouTube 1,814 Videos, 116K Subscribers

Grab our twitter guide at DavidAllGroup.com

www.JohnMcCain.com

You’ve Been Disconnected…

Let’s Compare…

• Directed at confirmed supporters Not soft voters.

• No favorite pages? Not even supporter generated ones.

• No big shiny app? Actually it’s buried.

Let’s Compare…

McCain’s MySpace…

McCain: YouTube 330 Videos, ? Subscribers

• First Presidential Candidate to Mass Text Message

• iPhone App

Taking it Mobile

Taking it Mobile

Elizabeth A. Terrell

Twitter: @EATerrell Email: Elizabeth@davidallgroup.com

(PH) 540 257 4507