ZEDTalk 2: Creativity and integration

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ZEDTalk 2: Creativity and integration

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A Creston Communications company

A Creston Communications company

A Creston Communications company

A Creston Communications company

Little Moovies

Caitlin Ryan, Group executive creative director, Karmarama@cvrtwit @karmarama

http://www.slideshare.net/SarahWright/caitlin-ryan

A Creston Communications company

Little Moovies

Chris Martin, Creative director, Watson Phillips Norman@WPNLondon

http://www.slideshare.net/SarahWright/chris-martin

A Creston Communications company

Little Moovies

Beri Cheetham, Executive creative director, Leo Burnett@Berisford @LeoBurnettLDN

http://www.slideshare.net/SarahWright/beri-cheetham

A Creston Communications company

Little Moovies

Nicky Bullard, Executive creative director, LIDA @lidalondonCharlie Wilson, Chief creative officer, Ogilvy @Ogilvy

A Creston Communications company

Little Moovies

Patrick Collister, Head of design, Google@directnewideas @google

Advertising has changed

Digital Milk

Digital MilkZEDtalk

Advertising has changed25 years ago!

Advertising has changedThe TV commercial

Advertising has changedWhat would we do today?

Advertising has changedRecruitment

Advertising has changedHub, Hygiene, Hero

Advertising has changedIs there a little Messi among them?

Advertising has changedThe bootcamp coaches

Advertising has changedHero video

Advertising has changedOrchestration

Advertising has changedThen and Now

•In 1989 I reported on boys playing football

•In 2013 I can get them out into the fields

Advertising has changedThe data reveals

Advertising has changedThe top trending sport

Advertising has changedUpload and share

Advertising has changedHero video

A Creston Communications company

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