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Facing a growing pressure of industrial competition, companies acquire crucial competitive advantage by installing innovative work-processes. Therefore, it is most important to support the development of creative ideas forming innovative processes under modelling. Our hy-pothesis is that under the condition of collaborative mod-elling creative thinking is constrained whereas a modelling thinking style is forced. To overcome this, we present a solution based on a seamless integration and demand-oriented switch of both styles of thinking. We use the STWT method as an example to demonstrate our solution.
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Seamless integration of collaborative creativity techniques into groupprocess modelling
Alexander Nolte, Angela Carell
RUB
2
Collaborative creativityand process design
• Installing innovative work-processes is a crucial success factor in modern businesses
• Collaborative modelling (esp. STWT) constrains creative thinking as it enforces a modelling thinking style
• A creative thinking style is required for innovative solutions
A demand-oriented switch of both styles of thinking is required
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Participatoryprocess modelling
• Method:– Walkthrough workshops (STWT) involving all
relevant process stakeholders– Simultaneous visualization
Modelling thinking style
• Advantages:– Transparency for all participants– Focused contributions according to the
process
• Problem:– Constrains thinking to known solutions
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Creative idea development
• Method:– Brainstorming in several different styles
Creative thinking style
• Advantages:– Wild ideas– Thinking outside of the box
• Problem:– Far reaching yet unstructured ideas that are
not necessarily useful for the given context
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Our proposition
• The creative process should seamlessly be integrated into the modelling process
• Goal: Breaking the rigid concentration on process-modelling without losing its advantages
• First-hand experience: Integrating brainstorming into a process modelling tool developed by our group
The facilitator can – at any time during the workshops – create brainstorming areas anywhere in the model
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Integration of brainstorming into process modelling
Tested in different participatory process design workshops
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Conclusion
• Compared to similar workshops more alternatives were developed
• More controversial discussion arose• Process model provided context and frame for the
brainstorming resulting in the development of more useful ideas
• Seamless switching between different brainstorming areas empowered flexibility
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Future work
• Further experiments to shed light onto the relationship between process development and creative thinking
• Provide methods and tools to– Support additional creativity techniques– Support the transition from a clustered brainstorming result to a
full scale process model
• Making the switch between thinking styles easier
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Thank you for your kind attention
www.imtm-iaw.rub.de