What's the Point of My Blog?

WHAT

’S T

HE POIN

T OF

MY

BLOG?

WH

Y B

L OG

GI N

G M

AT T

ER

S

QUESTIONS YOU MIGHT ASK YOURSELF?

Are there better uses for my time than blogging?

Is anyone actually reading what I write?

Is there a ROI?

Is blogging even a good SEO tactic?

LET THE NUMBERS SPEAK FOR THEMSELVESAccording to the Inbound Marketing Report of 2013:

• 82% of bloggers who blogged daily saw an ROI

• 79% of companies with a blog had a positive ROI

• Only 20% of companies without a blog had a positive ROI

• 57% of companies with a monthly blog saw an ROI

• Operating a blog only takes up 9% of a marketer’s work hours and 7% of their marketing budget

• 43% of marketers acquired a new customer through their blog in the past year.

TIPS FOR CREATING A SUCCESSFUL BLOG

• Use an Engaging Title • Update Often• Write Posts People Actually Want to Read (Veer

away from the promotional stuff)• Images Are Your Friend. Embedded Videos Work

Too• Promote, Promote, Promote on Social Media

IN SUMMATION…

Blogging is rather easy to do and a proven marketing strategy that gets results. It doesn’t take much time, and it can help build your customer base. In addition, it could build reputation in the industry. So get blogging!