What's in a Blog? Practical Tips for Your Company Blog | Part 1

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    25-Jan-2015

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The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. Plus, 57% of businesses have acquired a customer through their company blog. Wow! So, the question, "Why should my company have a blog?" is pretty easy to answer. But some businesses still hesitate to develop their company blog into a powerful inbound marketing engine because of questions like these:Weve got a blog on our website, now what? What will we write about? How are we supposed to make time to write a blog and continue running the company? What if nobody reads it? This is Part 1 of the 3 part series.

Transcript

  • 1. WHATS IN A BLOG?PRACTICAL TIPS FOR YOUR COMPANY BLOGThe Content Squad Training Webinar Series February 2, 2012 thecontentsquad.com

2. WHATS IN A BLOG?PRACTICAL TIPS FOR YOUR COMPANY BLOG Questions?@waynebcoxwayne@thecontentsquad.com 3. A website without a healthy, active blogis like a retail store without a sign outfront. People drive right by. Or if theydo notice your business, they cant tell ifanyones home. - source: tcwebsite.com/news/business-blogging-basics 4. How can our blog become alead-generating, marketingengine for our company? 5. BASICS OF BLOGGING The TitleThe LeadThe LengthThe Tone 6. Its a way for us to appear lesscorporate and put a human face whenwe interact online. We believe peoplerelate more effectively to other peopleinstead of a logo or corporate brand. ~ Michael Brito, Social Media Strategist at Intel 7. TIPS FROM JOURNALISM Who? What? When? Where? Why? How? 8. The WHY?The HOW? 9. FREE-MIUM CONTENT The most important law of social mediaGary Vaynerchuk 10. STEPS TO A DYNAMICCORPORATE BLOG1. Determine if blogging is a good t for your company 11. STEPS TO A DYNAMIC CORPORATE BLOG1. Determine if blogging is a good t for your company2. Decide if your company is willing to invest in a blog 12. A bad blog is worse than no blog. Adead blog is worse than no blog. But anengaging blog is one of the best things inthe world you can do for your business. ~ Jeremy Wright, CEO of b5media 13. STEPS TO A DYNAMIC CORPORATE BLOG1. Determine if blogging is a good t for your company2. Decide if your company is willing to invest in a blog3. Create a strategy 14. STEPS TO A DYNAMIC CORPORATE BLOG1. Determine if blogging is a good t for your company2. Decide if your company is willing to invest in a blog3. Create a strategy4. Ensure that everyone is on the same page 15. STEPS TO A DYNAMIC CORPORATE BLOG1. Determine if blogging is a good t for your company2. Decide if your company is willing to invest in a blog3. Create a strategy4. Ensure that everyone is on the same page5. Select your bloggers 16. STEPS TO A DYNAMIC CORPORATE BLOG1. Determine if blogging is a good t for your company2. Decide if your company is willing to invest in a blog3. Create a strategy4. Ensure that everyone is on the same page5. Select your bloggers Intentional Single or multiple voices 17. STEPS TO A DYNAMIC CORPORATE BLOG1. Determine if blogging is a good t for your company2. Decide if your company is willing to invest in a blog3. Create a strategy4. Ensure that everyone is on the same page5. Select your bloggers6. Train your bloggers 18. This is what the social web has done:It has reset the expectations of your audience to come toyour website and nd authenticity. 19. STEPS TO A DYNAMIC CORPORATE BLOG1. Determine if blogging is a good t for your company2. Decide if your company is willing to invest in a blog3. Create a strategy4. Ensure that everyone is on the same page5. Select your bloggers6. Train your bloggers7. Construct an editorial calendar 20. 1. Determine if blogging is a good t for your company2. Decide if your company is willing to invest in a blog3. Create a strategy4. Ensure that everyone is on the same page5. Select your bloggers6. Train your bloggers7. Construct an editorial calendar8. Establish a comment policy 21. 1. Determine if blogging is a good t for your company2. Decide if your company is willing to invest in a blog3. Create a strategy4. Ensure that everyone is on the same page5. Select your bloggers6. Train your bloggers7. Construct an editorial calendar8. Establish a comment policy9. Establish a way of measuring your progress 22. WHATS IN A BLOG?PRACTICAL TIPS FOR YOUR COMPANY BLOG Next Week: Part 2 thecontentsquad.com

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