Visual Content - 7 IDEAS

VISUAL CONTENT MARKETING

7 IDEAS

Brands need to inspire people and make them aspire to what you sell.

The value of an infographic 1

Coca-Cola uses its Pinterest channel to share infographics and share priceless information about the brand and engage with its followers.

COCA-COLA

Inspire people2

DOVE

Dove consistently executes successful inspiring ad campaigns through the use of online video stories.

Cartoon for better brand engagement3

FREDO AND PIDJIN

Bitdefender sponsors a weekly cartoon series to showcase the lighter side of workforce management.

4 User-generated content

STARBUCKS

Starbucks is using user-generated content in a very creative way to populate its Instagram feed, which is followed by over 2,2 million people. Every Starbuck drink is part of the story.

5 New ways of using a product

OREO

Oreo uses 30 second video clips to show what happens when a variety of people get their hands on an Oreo. They also use lots of creative images in order to enhance Oreo’s visibility.

6 Create a connection with your public

M&M USA

M&M is doing a great job with engaging the audience and it is perhaps one of the most creative brands when it comes to this area.

7 Product debates

COCA-COLA <-> PEPSI

Las year on Halloween, Pepsi had a great start with engaging with its audience, but Coca-Cola’s reaction turned out to be even better.