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Taken from The book : The a-z of visual Ideas: How to solve any creative brief by John IngledewDesigned by Sandra Bennett

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SOMETIMES IT IS BETTER TO PLACE YOUR WORK IN UNEXPECTED VENUES

Taken from The book : The a-z of visual Ideas: How to solve any creative brief by John Ingledew

It is said hat when trying to communicate, the only space worth buying the space inside viewers heads. The unusual spaces purchased for spreading messages are billboards, poster, 30-seconds television and cinema advertisements. Magazines and newspaper pages and space on the INTERNET. As communication through theses traditional sots becomes increasingly ineffective, new and unexpected spaces can be found that convey message in different and more exciting ways.

Step Up, Jimmy Tirrell