The Evolution of Content: 5 Elements to Consider – Joe Pulizzi på Epic Content Marketing 2015

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JEFF ROHRS CHANNELS SLIDE EXAMPLE

60+%

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Content MarketingInstead of communicating through someone else’s channel, we create and distributeour own amazing information and build audiences.

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Content Marketing

The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.

The Difference?MARKETERS PUBLISHERS

The Difference?MARKETERS PUBLISHERS

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35%

8%

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EffectiveContent Marketers

IneffectiveContent Marketers

CloselyFollowTheStrategy

CRITICAL:

→ Documented Content Marketing Strategy

→ Follow It Consistently

METRICS:

→ 8X More Successful

→ More Metrics (6 versus 4)

→ Less Emphasis on Web Traffic

BUDGET

→ Effective = 37%

→ Ineffective = 16%

BUDGET

→ Effective = 37%

→ Ineffective = 16%

All Content Marketers Plan on Spending More Next Year

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5 Elements

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What do all media companies do that you do not with your content?

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Create Your Mission Statement: - Defined Audience - Deliver - Outcome

• Google Trends

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First, build an audience.

Then, monetize it.

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