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Joe Pulizzi, Content Marketing Institute - Presentation at POMP Forum 2014 - the 5th international content marketing conference, Ljubljana, Slovenia.
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sodahead.com
38%
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EffectiveContent Marketers
IneffectiveContent Marketers
CloselyFollowTheStrategy
CRITICAL:
→ Documented Content Marketing Strategy
→ Follow It Consistently
STRUCTURE
→ Independent Unit→ Separate Department→ Organized in a Silo
EffectiveContent Marketers
IneffectiveContent Marketers
METRICS:
→ 8X More Successful
→ More Metrics (6 versus 4)
→ Less Emphasis on Web Traffic
BUDGET
→ Effective = 37%
→ Ineffective = 16%
BUDGET
→ Effective = 37%
→ Ineffective = 16%
All Content Marketers Plan on Spending More Next Year
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5 Elements
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• CMO Gas Station Example
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Create Your Mission Statement: - Defined Audience - Deliver - Outcome
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