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Stop Talking about Yourself! Marketing is Now Publishing (and what to do about it) Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009

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Presentation from 2009 Web Content conference in Chicago from Joe Pulizzi. Covers the importance of developing first rate content and gives 10+ ideas for developing media channels using online and social media

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Page 1: Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009

Stop Talking about Yourself!Marketing is Now Publishing(and what to do about it)

Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42

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Hi! I’m Joe Pulizzi (@juntajoe)

• Evangelist, speaker, author for content marketing – why marketers need to be publishers.

• Founder and Chief Content Officer for Junta42

• Co-author of Get Content Get Customers (McGraw-Hill)

• Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company

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Let’s Start Off withSome Questions

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This presentation is NOT about…

• CMS Systems

• Proper Programming Languages

• Internal Content Processes

• Conversion Pages

• Or anything at all Technical in Nature

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How Most Web Content is Developed

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Who Cares?

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Forrester Research

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What this is all about…

To Attract and Retain Customers:

Deliver valuable, relevant and compelling content to your customers on a consistent basis.

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How to Create Engagement/Community

• Give your customers relevant, compelling information

or

• Give them a good time…

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You are the Publisher!

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It’s all about…

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The Big Shift

Then…

A provider of XYZ products and services

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The Big Shift

Now…

The trusted, expert resource for something relevant to your

customers (and your business)!

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It’s Not about You!

Provide relevant content that gives solutions to some of the toughest problems customers are facing.

(and leave out the sales pitch!)

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Your Ideas Spread!

Position yourself as the trusted solutions provider for your industry and help people spread the word!

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10+ Media ChannelsYou Can Leverage Now

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The Online Media Site

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The Online Media Site

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An Educational Enewsletter

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slideshare Channel

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The Free Web App

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Twitter Tips Channel

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The Facebook Movement

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Raid Traditional Media

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The Mobile Helper

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Digital Magazine Versions from Gen. Mills

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The Video Microsite

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Yes, the Blog

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Free Stuff

• Get this presentation at

slideshare.net/juntajoe

• Learn how to create your own content marketing strategy

www.junta42.com/free-white-paper/

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Questions?

Joe [email protected](216) 941-5842Site: www.junta42.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com

Ways to Connect:LinkedIn: Joe PulizziFacebook: juntajoeTwitter: juntajoe