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@JoePulizzi
JOE PULIZZI’S PRESENTATION:
Epic Content Marketing: 5 Elements to Consider
@JoePulizzi
During today’s web seminar, attendees will be in listen-only mode.
If you are experiencing audio issues, please contact:GoToWebinar: 1-800-263-6317
Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session
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Content Marketing InstituteCMI teaches marketers how to effectively own their media channels
to attract and retain customers.
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There Is One Keyto a Successful
Presentation
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Image courtesy of Pooky Poetry
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The Evolution ofContent Marketing
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91/100
http://bitly.com/cm-research
@JoePulizzi sodahead.com
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Just 42% believe their
content marketing is effective
http://bitly.com/cm-research
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Do You Have a Documented Content Marketing Strategy?
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Sales, Savings &
Sunshine
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CREATE A WHY FOR EACH CHANNEL
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Create a Content Marketing
Mission Statement
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Why?Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the
Audience
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Don’t Build Your Content
Ship on Rented Land
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Focus on Subscribers As
a Key Metric
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@JoePulizzi 42
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What’s the difference between those who
subscribe to my content and those that don’t?
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Leverage Influencers the
Build an Audience
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Sales
Content Marketing
InfluencerSharing
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Open Up Your Wallet
@JoePulizziImage courtesy sendgrid.com
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1. Set Your Goals for Sales, Savings or Sunshine
2. Why Are You Using Each Channel?
3. Focus On the Reader’s Outcome
4. Find Your Key Niche
5. Create a Content Marketing Mission Statement
6. Don’t Build Your Content Ship on Rented Land
7. Focus on Subscribers as a Key Metric
8. Build an Influencer List to Build Audience
9. Create an Engine to Get and Keep Subscribers
10.Consider Buying!
@JoePulizzi
