Social Media: Vanity vs Sanity – Develop Conference 2016

social media VANITY vs SANITY

Natalie Griffith, CEO, Press Space @NatlgPressSpace

700games released on Early Access since ’13

1bnmobile/tablet players worldwide

> 9concurrent

users in March ’15

Steam passed

m

bn665games downloaded in Q1 ’16

** Sources: Ukie Video Games Fact Sheet; Deloitte/ISFE Mobile Games in Europe Innovation in the European Digital Economy, Sep 2015

quality vs quantity

A

B

CD

E

chieve?What do you want to

uild a plan

ontent countmake youroes it work?

volveBe ready to

Achieve?

What do you want to

money sales exposure investment recruitment partnerships experience knowledge

Build a plan

Networking/connecting Facebook LinkedIn Snapchat WhatsApp Game forums In-game social features

Entertainment/learning YouTube Twitch Periscope Facebook Live Vine

Lifestyle Instagram Pinterest Snapchat (especially custom emojis & filters)

News & information Twitter Tumblr Reddit RSS Game blog Game website Email

Content countmake your

Awareness

Interest

Desire

Action

Loyalty

A

I

D

A

A I D A

AIDA vs social channels SkySaga

A

I

D

A

Awareness

Interest

Desire

Action

Loyalty

Game info

Sign-up

Does it work?

facebook tip 1

regular posting schedule

facebook tip 2

don’t repost too quickly

facebook tip 3

bank good reach ahead of important posts

facebook tip 4

choose the best times

facebook tip 5

mix up media types

facebook tip 6

video performs best – but keep it nativefacebook tip 7

use subtitles

facebook tip 8

pay attention to what facebook cares about

facebook tip 8

pay attention to what facebook cares about

Evolvebe ready to

Jan 14 Begin prototype development Feb 14 Twitter/Facebook/website Mar 14 First public show – Rezzed Apr 14 Launch Twitch/Gadget Show May 14 IndieDB/MCM Comic Con/ Steam page/forum Jun 14 Radius Festival/Kickstarter Jul 14 Steam demo/end Kickstarter Aug 14 Beta forum Dec 14 Public forum

A

I

D

A

AIDA vs social channels SkySaga

Awareness

Interest

Desire

Action

Loyalty

Game info

Sign-up

A

B

CD

E

chieve?What do you want to

uild a plan

ontent countmake youroes it work?

volveBe ready to

@NatlgPressSpace www.PressSpace.net

thank you!

resources www.PressSpace.net/Develop2016

Thank you to Radiant Worlds, Evil Twin Artworks, Skinny Lister and Payload Studios