Upload
natalie-griffith
View
32
Download
1
Embed Size (px)
Citation preview
social media VANITY vs SANITY
Natalie Griffith, CEO, Press Space @NatlgPressSpace
700games released on Early Access since ’13
1bnmobile/tablet players worldwide
> 9concurrent
users in March ’15
Steam passed
m
bn665games downloaded in Q1 ’16
** Sources: Ukie Video Games Fact Sheet; Deloitte/ISFE Mobile Games in Europe Innovation in the European Digital Economy, Sep 2015
quality vs quantity
A
B
CD
E
chieve?What do you want to
uild a plan
ontent countmake youroes it work?
volveBe ready to
Achieve?
What do you want to
money sales exposure investment recruitment partnerships experience knowledge
Build a plan
Networking/connecting Facebook LinkedIn Snapchat WhatsApp Game forums In-game social features
Entertainment/learning YouTube Twitch Periscope Facebook Live Vine
Lifestyle Instagram Pinterest Snapchat (especially custom emojis & filters)
News & information Twitter Tumblr Reddit RSS Game blog Game website Email
Content countmake your
Awareness
Interest
Desire
Action
Loyalty
A
I
D
A
A I D A
AIDA vs social channels SkySaga
A
I
D
A
Awareness
Interest
Desire
Action
Loyalty
Game info
Sign-up
Does it work?
facebook tip 1
regular posting schedule
facebook tip 2
don’t repost too quickly
facebook tip 3
bank good reach ahead of important posts
facebook tip 4
choose the best times
facebook tip 5
mix up media types
facebook tip 6
video performs best – but keep it nativefacebook tip 7
use subtitles
facebook tip 8
pay attention to what facebook cares about
facebook tip 8
pay attention to what facebook cares about
Evolvebe ready to
Jan 14 Begin prototype development Feb 14 Twitter/Facebook/website Mar 14 First public show – Rezzed Apr 14 Launch Twitch/Gadget Show May 14 IndieDB/MCM Comic Con/ Steam page/forum Jun 14 Radius Festival/Kickstarter Jul 14 Steam demo/end Kickstarter Aug 14 Beta forum Dec 14 Public forum
A
I
D
A
AIDA vs social channels SkySaga
Awareness
Interest
Desire
Action
Loyalty
Game info
Sign-up
A
B
CD
E
chieve?What do you want to
uild a plan
ontent countmake youroes it work?
volveBe ready to
@NatlgPressSpace www.PressSpace.net
thank you!
resources www.PressSpace.net/Develop2016
Thank you to Radiant Worlds, Evil Twin Artworks, Skinny Lister and Payload Studios