Social Media Summer School - Session 4 (take your social media to next level with campaigns)

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#SMSummerSchool | @rareresults | @smeducator | @WURSTCalgary

Rare CommunicationsSocial Media Summer School

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• Why Run A Social Media Campaign?

• How to Run a Successful Social Media Campaign

• Tools to Make the Job Easier

Todays session will cover:

Why Run a Social Media Campaign?

Brand BuildingLaunching a new brand or re-branding your current organization: logo, website, social media

Awareness CampaignCauses, New Products & Services

User EngagementSocial Media Followers, Feedback, Contests

Big AnnouncementsProduct launch, new service, new location, new partnerships

Sales & FundraisersConvert your audience or members to customers or donors

How to Run a Successful Social Media Campaign

What You Need to Get Started?

1. Your Story

2. Photos

3. A little tech “know-how”

4. Respond in real-time

Plan Your Campaign

1. Short term objectives -- TACTICS

2. Content ideas

3. Calls-to-Action

4. Timeline

Choose Your Most Effective Platforms

Where is your audience most likely to spend time?

Integrate! Integrate! Integrate!

Make sure your website & landing pages are optimized!

Create an Editorial CalendarExcel spreadsheets & blogs

“Great stories succeed because they are able to capture the imagination of large or impor-tant audiences”

~ Seth Godin

Don’t Forget to Measure it.

Tools to make the job easier

Social Media Marketing Resources

Analytics & Monitoring Tools

Contests & Campaigns

Michelle Sklar, Co-Founder & CMOwww.coupons4giving.ca

michelle@coupons4giving.ca

@coupons4giving

Facebook.com/coupons4giving

Next week:How to Listen & How to Talk – How to Make the

Most of Positive and Negative Interations

Questions?