Social Content - Content Strategy 101 #SFCS

Content Strategy 101Social Content / Marketing

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Hi.

Megan Conley (@megconley)CEO & Founder

SolutionsSales

Facebook Fans

Social Content

Social media is a car

Content is the gas

A Symbiotic Relationship

Social Content Is A JourneyContent is not the end.

It’s the beginning.

Creating with Intention Your content is a catalyst – for what?

Walk a Mile in Your Audiences’ ShoesAsk yourself: What’s important

to the brand? What’s important

to my audience?

Is my content: Easy to share? Easy to

consume? Valuable? Engaging?

Variety – The Spice of Content LifeVisual Graphics

Interactive MediaSharable Graphics

Infographics

Know Your Distribution ChannelsPeople (Relationships, B2C)• Information sharing; blogs, articles, news• Rich media; images, videos, presentations

Perceptions (Information, B2B / B2C)• Information sharing; text focus• Limited media (images, video, etc)

Pimping (Professional Connections, B2B)• Information sharing; blogs, articles, news• Limited media (images, video, etc)

Passions (Interests & Hobbies, B2C)• Information sharing; blogs, articles, news, forums• Rich media; images, videos, presentations

Pinning (Interests & Hobbies, B2C)• Highly visual – images, sharable graphics, infographics,

video

Create content that comes alive

Socialize Yourself

@megconley | @socltribe

www.social-tribe.com