Upload
sendgrid
View
6.494
Download
0
Tags:
Embed Size (px)
Citation preview
Written Content • From Address • Subject Line • Pre-header • Header • Body • CTA • Footer
What do you need to consider?
• How your name/email address appears in the recipient’s inbox.
• Avoid using “no-reply” from addresses at all costs! (It’s kind of like telling your customers you don’t want to hear from them.)
From Address
• The line in the inbox that gets people to open your email!
• You can take an informative, witty, or mysterious approach.
Subject Line
• The tiny bit of text that appears after the subject line in the inbox (not bolded) or at the very top of the email.
• Keep this short and direct!
Pre-Header
• The most important piece of your message -- the call to action!
• Try not to give your users too many calls to action, remember your purpose.
CTA
Learn More About Email CTAs
• Where your physical address goes (to be CAN-SPAM compliant) along with your unsubscribe.
• Make your unsubscribe
as painless as possible. If users can’t find the unsubscribe, they can find the spam button!
Footer
Remember when seeking design help…
not all designers are email designers.
(So choose carefully!)
Bonus Tip:
For information on how to grow your marketing email list:
Check out the SlideShare
For information on how to get those marketing emails delivered:
Download the Deliverability Guide