Content Curation 101How to find & organize third-party content, easily

as told by Lillian Smith

Social Media Rule of Thirds

Promote (company content)

Share (third-party content)

Engage (interaction)

Let’s talk about third-party content

Share (third-party content)

• Demonstrates that you’re aware of what’s happening in your industry. You’re collaborative & confident sharing others’ perspectives.

!• Act as a resource for your fans and followers. If you’re

seen as authoritative, they will trust what you share. !• Having said that, it’s crucial to add a fresh

perspective. Don’t just blindly tweet out headlines.

So, how do I find it?Let me count the ways!

Feedly• Magazine-style RSS reader

• Customize your news sections (mine are to the left), and manually add sources to each section

• Make it your homepage!

• Mobile App: Yes

Flipboard• Flipboard is more keyword/topic

based than Feedly. Poor man’s Feedly.

• Niche topics include: Sales Management, Women in Computing, Customer Experience, Chief Marketing Officers, etc.

• Strong KW search function

• Mobile App: Yes

Twitter ( )• Follow favorite sources on your own

handle, your feed should serve as constant inspiration

• Check (niche) hashtags & phrases weekly when crafting content calendars

• Follow influencers & industry leaders — what are they sharing? What are they favoriting?

• Twitter Lists

BuzzSumo• Search engine for trending content

• 3 searches per day included in free version — choose wisely. Filter by date range (24 hours, week, month, all time, etc.) as well as content type (article, guest post, infographic, etc.)

• “Trending” section for Tech also available

• Good for new client research: search client domain to discover which of their content has performed best on social media, historically

Other Sources• Google News!

• Search for choice keywords or company name in Google, select “News” • If not a PR client, good way to get latest coverage to share on social

• Medium !• All types of content, beautiful UX, easy tag-based search • Content usually contains images which can be repurposed for social media posts • Always give credit to the author on social media, ensure they’re not affiliated with competitor

• LinkedIn Pulse!• Organized by topic (Technology, Healthcare, Customer Experience, etc.) • Not easily searchable :-( • Good for executive social media programs, engaging with influencers

!• Quora!

• Could go either way for content sourcing, depending on your clients’ focus • Useful for flagging areas for engagement to client: flag unanswered questions for

clients’ response, hot topics encouraging debate for potential blog content

• SlideShare!• Good for executive social media programs, as majority of content will be branded (not

from third-party publications)

Image SourcingStockSnap.io!Easily searchable, good source for B2B graphics !Unsplash!Searchable, B2B photos available (though scarce) !PicJumbo!Searchable, B2B photos available (“Technology” section)

!!Gratisography!Some off-the-wall images, some nice graphics for text overlay !Death to the Stock Photo!Monthly email delivery of graphics (cannot browse online). Good for B2B. !

…or Image Creation• PicMonkey allows for the creation of social share images in just

a few minutes. If you’re creating graphics, just make sure to follow client brand guidelines with regard to colors/fonts/logo requirements. Also be sure to follow image size best practices for each social channel.

TIP: When sharing blog content, pull a compelling quote or statistic for use in a graphic.

Staying Organized

Pocket• Save your faves

to Pocket

• Get the mobile app, get the Chrome extension

• Take advantage of the tagging functionality

• Enjoy easy access to your saved articles, whenever.

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