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DIGITAL CONTENT IS THE NEW “ME TIME”Women enjoy “me time” from content that entertains, informs and inspires
57%shopping
46%food and cooking
43%fashion
42%entertainment
news
39%beauty
6
68%of women are likely to
Purchase Products
35%of women are likely to Share Content
Via Social Media
42%of women are likely to
Seek Out Additional
Information
From Brands That Use High-Quality Visual Content
7
SOCIAL PLATFORMS GOOGLE SEARCH REDDIT IMGUR POPSUGAR
SNAP (B2B) NATIVE ADVERTISING
INSIGHTS (B2B) CONSUMER INSIGHTS
SELECT CONTRIBUTOR NETWORK
CMS
DESKTOP MOBILE TABLET ANALYTICS
TRENDING DATA !
Proprietary algorithm ranking trending stories from across the internet
EDITORIAL
9
Power Her Happy
75%of women believe technology can make
them happier
Be a Problem-Solver
93%of women say
learning makes them happy
Positive Association
1/2of women
want brands to inspire them
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