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Clear guidance on how to maximise your company's impact on Pinterest. How best to pin? What to pin? Specific focus on Pinterest for professional services, legal services and corporate content. Social Media Content for Corporates | Social Media training | Social media outsourcing Formative: www.thisisformative.com
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Corporate Social Media: Content marketing on Pinterest
July 2014Author: Gay Flashman
www.thisisformative.com
Pinterest: popular for sharing
3rd most
popular means of sharing content
(surpassing email)
Pinterest: popular for sharing
Pinterest now drives more
traffic to publishers than
Twitter, LinkedIn,
Reddit and Google+
combined
Pinterest: popular for sharing
58%
user growth in 2013
(faster than Facebook)
Thought Leadership
On the Pinterest site of PWC you’ll find information on cyber security, reports on
retail trends and more of its corporate insight displayed both as reports (with links)
or as infographics. http://www.pinterest.com/PwCGlobal/
The human side of your business
Pinterest is a ‘softer’platform for staff (or comms teams) to publicise
what they love about an organisation and to
showcase events. Ernst & Young has focused on this on its boards, as well as a
swathe of high quality, infographic content. http://www.pinterest.com/ernstandyoung/
Corporate reputation
Ernst & Young - as well as the ‘great place to work’
vibe, and the thought leadership approach – is promoting its work in the community and corporate
social responsibility commitment. http://www.pinterest.com/ernstandyoung/
Insights
Some companies use Pinterest for the curation of thematic insight around a broad – or narrow - theme. Also popular are powerful quotes, such as this meme on a board by the World Economic Forum.
http://www.pinterest.com/weforum/
B2B product case study/showcase
There are many B2B companies showcasing their portfolios of work on Pinterest. This one is from PCF Australia, showing its work with the Commonwealth Bank Australia.
http://www.pinterest.com/pcfaustralia/
Behind the Scenes revealed
Many people are interested in what happens behind the scenes of a company. This type of content enables an organisation to create a more authentic reputation for itself. Here’s a nice example from Maersk.
http://www.pinterest.com/maerskline/
Idiosyncratic brand stuff
For a brand like Microsoft, Pinterest is another great platform to have some fun with its brand. These snippets of everyday corporate life really can bring a brand or corporate alive.
http://www.pinterest.com/microsoft/
FORMATIVESocial Media for Business
Strategy Outsourcing
Training
Contact: office@thisisformative.comWebsite: www.thisisformative.comTel: +44 20 8133 8846
http://www.pinterest.com/thisisformative/
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