Trade Tips: 7 Ways to Create Shareable Pinterest Posts

Helpful hints for public relations and marketing professionals

By Ronald W. Simms Jr.

Pinterest has demonstrated its traffic driving ability in a big way.

Pinterest

If you want to see yourblog posts get pinned

hundreds of times,consider these seven tips.

Write your post as a list1

People love lists because they are easy to read.

Consider writing your post in bullet or list format.

Use text on photos2

Write text on your photos to stimulate pins and repins.

Make photos easier for other Pinterest users to identify.

Add a “pin it” button 3

Pinterest users do not naturally pin posts.

Remind users with the pin button.

Write timely posts4

Be strategic about the timeliness of your post to increase pins and repins.

Ask people to pin 5

Ask colleagues and friends to pin and repin your posts.

Push the post out multiple times6

Post at different times of the day to maximize reach across time zones.

Remind people of posts7

Share an evergreen post to remind people that it exists and introduce it to new people.

To learn more about McKinney & Associates, visit www.mckpr.com

McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the

beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international

organizations.

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