Non-Profit Social Media Resolutions - Taylor Corrado of Hubspot

Social Media &New Years

Resolutions@TaylorCorrado

What did you learn today?

@TaylorCorrado

My favorite social media case study

from 2013

@TaylorCorrado

@TaylorCorrado

“We knew we should be on Facebook,

but in our beginning years we struggled with how to

use this tool most effectively.”-Kristen Thies, Digital

Communications Strategy Manager, St. Baldrick’s Foundation

2009

?2012

@TaylorCorrado

“After struggling to ‘get’ Facebook for so long, something really clicked for us – and that was, we needed to create content that people love

and want to share.”

-Kristen Thies

@TaylorCorrado

Chh-chh-ch-changes…

• Post less often, but more noteworthy (and share-worthy)

content.

• Cut post text to three lines or less.

• Switched to higher quality, properly formatted images.

• Status updates link back to blog posts WITH an image (not just

the link).

• Use campaign tracking in Google Analytics to see traffic from

Facebook.@TaylorCorrado

@TaylorCorrado

70,952 likes to date

Hundreds of shares, likes, and comments on every post.

@TaylorCorrado

TAYLOR CORRADOHead of Nonprofit Marketing, HubSpot

@TaylorLCorrado

@TaylorCorrado

nonprofits

into new constituents.

@TaylorCorrado

HubSpot’s Nonprofit

Team

Did You Make A Resolution?

I have 10 to choose from…

#1 - Stop asking your donors to marry you on the first date.

@TaylorCorrado

#2 - Create and follow an editorial

calendar.

@TaylorCorrado

@TaylorCorrado

#3 - Start telling stories with a blog.

@TaylorCorrado

#4 - Commit to creating one or two videos this

year.

@TaylorCorrado

#5 - Incorporating crowdfunding

into your fundraising strategy.

@TaylorCorrado

@TaylorCorrado

#6 - Develop a Millennial persona.

@TaylorCorrado

#7 - Show the impact and result of your

organization’s work.

@TaylorCorrado

@TaylorCorrado

#8 - Make your mission tangible by productizing your appeals.

@TaylorCorrado

#9 - Define or redefine your organization’s brand and voice.

@TaylorCorrado

#10 - Optimize your website for search egine optimization (SEO).

@TaylorCorrado

Lets Make a Resolution!

Take out your phone, open Twitter, and tweet:

My resolution for this year is to help my nonprofit ______________. What’s your resolution? #social4good @TaylorLCorrado

Hubspot.com/nonprofits

TAYLOR CORRADO@TaylorLCorrado

tcorrado@hubspot.com

Questions?