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Check out these amazing slides from Taylor Corrado, Hubspot's Non-Profit Marketing Manager, assembled for her closing keynote at Dyn's Social Media Bootcamp for Non-Profits event.
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Social Media &New Years
Resolutions@TaylorCorrado
What did you learn today?
@TaylorCorrado
My favorite social media case study
from 2013
@TaylorCorrado
@TaylorCorrado
“We knew we should be on Facebook,
but in our beginning years we struggled with how to
use this tool most effectively.”-Kristen Thies, Digital
Communications Strategy Manager, St. Baldrick’s Foundation
2009
?2012
@TaylorCorrado
“After struggling to ‘get’ Facebook for so long, something really clicked for us – and that was, we needed to create content that people love
and want to share.”
-Kristen Thies
@TaylorCorrado
Chh-chh-ch-changes…
• Post less often, but more noteworthy (and share-worthy)
content.
• Cut post text to three lines or less.
• Switched to higher quality, properly formatted images.
• Status updates link back to blog posts WITH an image (not just
the link).
• Use campaign tracking in Google Analytics to see traffic from
Facebook.@TaylorCorrado
@TaylorCorrado
70,952 likes to date
Hundreds of shares, likes, and comments on every post.
@TaylorCorrado
TAYLOR CORRADOHead of Nonprofit Marketing, HubSpot
@TaylorLCorrado
@TaylorCorrado
nonprofits
into new constituents.
@TaylorCorrado
HubSpot’s Nonprofit
Team
Did You Make A Resolution?
I have 10 to choose from…
#1 - Stop asking your donors to marry you on the first date.
@TaylorCorrado
#2 - Create and follow an editorial
calendar.
@TaylorCorrado
@TaylorCorrado
#3 - Start telling stories with a blog.
@TaylorCorrado
#4 - Commit to creating one or two videos this
year.
@TaylorCorrado
#5 - Incorporating crowdfunding
into your fundraising strategy.
@TaylorCorrado
@TaylorCorrado
#6 - Develop a Millennial persona.
@TaylorCorrado
#7 - Show the impact and result of your
organization’s work.
@TaylorCorrado
@TaylorCorrado
#8 - Make your mission tangible by productizing your appeals.
@TaylorCorrado
#9 - Define or redefine your organization’s brand and voice.
@TaylorCorrado
#10 - Optimize your website for search egine optimization (SEO).
@TaylorCorrado
Lets Make a Resolution!
Take out your phone, open Twitter, and tweet:
My resolution for this year is to help my nonprofit ______________. What’s your resolution? #social4good @TaylorLCorrado
Hubspot.com/nonprofits
Questions?
