Multifamily social media summit 2014 Presentation

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Until Apartment Marketers put as much stock in their Website Traffic as they do their Leasing Centers, not

much will change

How Much Web Traffic Do You Have?

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Every (50) Unique Visitors = (1) Guest Card

Every (650) Unique Visitors= (1) Rental

The directional flow of marketing has changed…

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Partnership MarketingInbound Marketing Social Conversation

= Increased Occupancy Rates

Social Conversation

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Our GoalTo provide our

Friends - Fans - Followers with an Experience with enough

Value to create Customer Evangelists

within our core Digital Footprint so that they self rent

our apartments

Create Useful Content

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65,000 MONTHLY PAGE VIEWS

What is good traffic… what is bad traffic… and how to tell the difference!

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POSE Media

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• Shared: Consumer content enabled by a third party

• Organic Search• Forums• User-Generated Content• Likes, Retweets & Comments

• Earned: Consumer content enabled by a third party

• Media Coverage

• Paid: Brand content enabled by payment• Paid Search• Sponsored Content• Promotions• Advertising

• Owned: Brand content published on a brand’s channel

• Websites• Social Media Channels• Blogs• Apps

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Over 20,000 Facebook Fans!

12,707 Twitter Followers

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LETS DO THE MATH:$200/Unit each year for marketing

300 Units = $60,000

3000 Units = $600,000

6000 Units = $1.2 Million