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How partner marketing, social conversation, and good inbound marketing lead conversion can help increase your occupancy rates. The opportunities of partner marketing, social conversation, and how to retool your community team in a new era of apartment marketing.
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multifamily-social-media.com 1
Until Apartment Marketers put as much stock in their Website Traffic as they do their Leasing Centers, not
much will change
How Much Web Traffic Do You Have?
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Every (50) Unique Visitors = (1) Guest Card
Every (650) Unique Visitors= (1) Rental
The directional flow of marketing has changed…
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Partnership MarketingInbound Marketing Social Conversation
= Increased Occupancy Rates
Social Conversation
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Our GoalTo provide our
Friends - Fans - Followers with an Experience with enough
Value to create Customer Evangelists
within our core Digital Footprint so that they self rent
our apartments
Create Useful Content
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65,000 MONTHLY PAGE VIEWS
What is good traffic… what is bad traffic… and how to tell the difference!
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POSE Media
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• Shared: Consumer content enabled by a third party
• Organic Search• Forums• User-Generated Content• Likes, Retweets & Comments
• Earned: Consumer content enabled by a third party
• Media Coverage
• Paid: Brand content enabled by payment• Paid Search• Sponsored Content• Promotions• Advertising
• Owned: Brand content published on a brand’s channel
• Websites• Social Media Channels• Blogs• Apps
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Over 20,000 Facebook Fans!
12,707 Twitter Followers
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LETS DO THE MATH:$200/Unit each year for marketing
300 Units = $60,000
3000 Units = $600,000
6000 Units = $1.2 Million
