The W.W.W.W.

The Worrisome World Wide Web

Or

The Wondrous World Wide Web ?

Successful marketing (in any arena) is based upon:

Consumer Understanding

WWWW

Who?What?Which?Where?

WWWW

Who to talk to?What to provide?Which arenas?Where to find you?

DefineThe new range of hairstyling products from Brylcreem, b:, focus on taking

hairstyling back to basics with a “less is more” philosophy.

Design

In a first for MySpace we recruited the star of our ad from videos of

effortlessly executed tricks uploaded to the site.

Deliver

With over 1000 myspace friends and viewings above 50,000 for the top

submissions the ad has generated a huge buzz before it has even aired.

Our ad was named Pick of the Week in Campaign and Zoo Magazine’s

‘Coolest Ad of the Year’. It was awarded two D&AD Yellow Pencils, Gold at

the Creative Circle Awards and claimed Silver at the British Television

Advertising Awards.

WWho?

Young men who aspire to Effortless

Cool

WWWho?What?

WWW

Who?What?Which?

WWWW

Who?What?Which?Where?

WWWW

Who?What?Which?Where?

WWWW

Who?What?Which?Where?

WWWW

Who?What?Which?Where?

So is it now…

The Wondrous

World Wide Web ?