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How to Grow andEngage Your Audienceon Twitter Presented byMari Smith
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May 20, 2009www.WhitePaperSource.com
How to Grow andEngage Your Audience
on Twitter Presented byMari Smith
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How To Use Twitter To:1. Quickly and instantly reach an unlimited
audience.2. Create raving fans.3. Develop profitable relationships.4. Build social currency.5. Conduct real-time market research.6. Get Google indexing.
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Twitter Stats & FactsFastest growing socialnetwork. 1,382% in one year.19+ million members.Could reach 100M in 2009 ifgrowth holds.Largest age group = 35-49.
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1a. Building Your Audience
Know the following rules:After you follow 2000, the ratio has to be ~10%Up to 1000 per day max
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1b. Building Your Audience
Set up auto-followwww.SocialToo.comwww.Tweetlater.com
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1c. Building Your AudienceFind your target market:
www.Twellow.comwww.WeFollow.comwww.ExecTweets.comwww.Twibes.comwww.TwitterGrader.com
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1d. Building Your AudienceSet Up Keyword AlertsYour name, company name, website, Twittername(s), key terms, competitors:
www.TweetLater.comwww.TweetBeep.com
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2a. Create raving fans
Provide EXCELLENT, relevant content.Engage.Respond.Promote others.Compliment.Thank.
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2b. Create raving fans
Offer giveaways.Run contests, drawings.Drive your followers back toyour blog.Promote your Facebook FanPage.
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Twitter POLL
Do you think it’s important to follow peopleback on Twitter who follow you?
Yes, I like to follow everyone back.It depends; I follow mostly everyone back.No, I only follow a select few.
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3a. Develop profitablerelationships
Mari’s Four-Part Formula1. Quality NETWORK +2. Quality CONTENT +3. CONSISTENCY+4. Genuine, AUTHENTIC, PASSIONATE CARING
= Profitable RELATIONSHIPS
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3b. Develop profitablerelationships
Transparency = KEY!
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3c. Develop profitablerelationships
“Brandividual”[@armano]
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3c. Develop profitablerelationships
Who is the voice of your company?Should you “ghost tweet”?
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4a. Build social currency
Give first.Have high standards anddemonstrate them.Always build people up.Be available – delegate,designate.
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4b. Build social currencyMonitor your reputationrelentlessly.Take action promptly whenneeded.
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5a. Conduct real-timemarket research
Ask you-centered questions.Short, simple, <120 characters (allow for retweeting).
Be ready to capture answers!Or, use a poll service:www.polldaddy.comwww.twtpoll.com
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5b. Conduct real-timemarket research
Watch trending topics.Tweetie iPhone app
Keyword alerts.
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5c. Conduct real-timemarket research
Twitter real-time Greasemonkey script.Search: twitter google greasemonkey
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Twitter: Changing theBusiness Landscape…
…for good!Unprecedentedopportunity!
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Mari Smith
Twitter.com/marismithwww.marismith.com/facebookwww.marismith.com/fanpage
LIVE Q&AINSTRUCTIONSAlready on the phone:(*) (8) on your telephoneto get in queue.Listening online: Call866-630-3507, pin 9206;then press (*) (8)Outside US/Canada: Call+1 (503) 295-8000, enter:(866) 630-3507 (do notdial '1'), pin 9206. Press(*) (8)
