Introduction to App Store Optimization (ASO) and App Analytics

Introduction to App Marketing for iOS Apps

and Watch Apps

ASO – App AnalyticsSeb Hareng

About Me

@SebHareng

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What is App Marketing?

iPhone/iPad Users

Our AppsAppMarketing

Application Analytics

Sources: http://bit.ly/1vLTvjR and http://bit.ly/1HVT7pp

How People Find Apps?

Enter Keywords

Browse Results

Review App

Download App

App Title (255)

Keyword List (100)In App Purchase Name

Company Name

How is Apple Indexing Apps?

Fitness Buddy – 1700+ Exercise Workout Trainer and Workout Journal

Keywords Field:personal,goal,health,gym,training,motivation,log,calorie

Enter Keywords

Fitness Buddy

Hypothetical Example

Creating a Large Keyword List• Brainstorm on Paper• Use Apple Search

Suggestions on iPhone• Other search suggestions

(Google, Amazon, YouTube, …)

• Other App Keywords• Google Keyword Planner,

Google Trends • Synonyms (Thesaurus.com)

RecipesMexican Food

Mexican Food RecipesBurritoTacos

How To Evaluate Keywords?Ideal Keywords/Phrases have high traffic and low competition

ASO For Apple Watch Apps• Watch Apps are bundled with iOS

Apps• Watch App Categories?• Add Keywords “for”,”Apple”,”Watch”

o “To do list for Apple Watch”

• Special icon in App Store?

Enter Keywords

Browse Results

Review App

Download App

Heads Up

Design Resources

Photoshop

Sketch 3 Acorn

Screenshot Creation Tools

In App Analytics

App Performance

Flurry

App Audience

Event Tracking• Traking game level usage• Optimize IAP conversion or any CTA• Tracking main app usage vs Watch App

User Acquisition Tracking

• Downloads/Revenue by Country• Reviews in all countries• Historical Raking • Daily Ranks

Let’s Connect!

AppMarketingLab.com

@SebHareng