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Twitter: @mobtimizers App Store Analysis & App Store Optimization Surviving in the App Jungle by Brian Egerup Kjærulff, CEO & CO-founder, Mobtimizers

Surviving in the app jungle - App Store Optimization (ASO)

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App Store Analysis & App Store Optimization ASO is the new SEO. ASO is SEO for Apps. ASO is a critical discipline due to increased mobile app usage. - ASO enables remarkable business results - ASO is an ongoing optimization process

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Twitter: @mobtimizers

App Store Analysis & App Store OptimizationSurviving in the App Jungle

by Brian Egerup Kjærulff, CEO & CO-founder, Mobtimizers

Content

• About Mobtimizers !

• App Visibility Challenge !

• Case Study !

• App Store Optimization !

• Impact and Findings

Twitter: @mobtimizers

Brian Egerup Kjærulff

!

• CEO & Co-founder, Mobtimizers • 15 years digital marketing and analytics experience • Previously Danske Bank, Experian, GE

LinkedIn: linkedin.com/in/brianegerup

Twitter: @brianegerupmobtimizers.com

Twitter: @mobtimizers

App Optimization Agency

Visibility Engagement Strategy Insights

Twitter: @mobtimizers

About Us

Definitions

SEOVisible on Search Engines

Twitter: @mobtimizers

ASO?

Twitter: @mobtimizers

Definitions

ASO!

App Store Optimization Be Visible in the App Stores

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Definitions

Surviving in the App Jungle

"80 percent of success is showing up"in the App Stores

(Woody Allen)

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Surviving in the App Jungle

App usage takes over desktop usage

Source: ComScore

June 2014

June 2013

US digital media time spent (Minutes, Billions)0 350 700 1050 1400

Desktop (1% increase)Mobile Apps (52% increase)Mobile Web (17% increase)

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Surviving in the App Jungle

1.3 million apps in Apple App Store 1+ million apps in Google Play

Sources: TechCrunch, Mashable Twitter: @mobtimizers

Source: Forrester

63%Exploring the App Stores

is the primary method to finding new apps

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Surviving in the App Jungle

App Store Optimization The big picture

Twitter: @mobtimizersSource: Mobtimizers

App Store Optimization Key components

Twitter: @mobtimizersSource: Mobtimizers

App Store Optimization The basics (4 components)

Twitter: @mobtimizersSource: Mobtimizers

Case Study - DigiDoc Pulse Oximeter AppAnalysis & Optimization

• Measures pulse rate and oxygen levels • $3.99 - Paid App - No freemium option • Sold globally in the App Store • Medical category

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Keyword Optimization

Old keywords

Optimized keywords

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App Store Description

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App Store NameAnalysis & Optimization

Old name

Optimized namePulse Oximeter

Pulse Oximeter - Heart and Oxygen Monitor

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App Store ScreenshotsAnalysis & Optimization

Infographic Screens with selling point overlays

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Optimization - Localization

• United states (English) • Japan (Japanese) • Denmark (Danish) • Norway (Norwegian)

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Business Impact - Growth in Downloads and Revenue

• United states - 16% • Denmark - 306% • Japan - 203% • Norway - 195%

GROWTH ROI (3 months)

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Business Impact - Higher Ranking and revenue growth

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Top 5 Ranking Medical

ConclusionApp Store Optimization

• ASO is a critical discipline due to increased mobile app usage !

• ASO is SEO for Apps !

• ASO enables remarkable business results

• ASO is an ongoing optimization process

"80 percent of success is showing up"

Twitter: @mobtimizers