App store optimization : ASO

  • Published on

  • View

  • Download

Embed Size (px)


With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If youre in the mobile app space, its important to understand the various methods for marketing your app. App Store Optimization is the process of optimizing mobile apps to rank higher in an app stores search results. The higher your app ranks in an app stores search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your apps page in the app store. In this Session, from this workshop youll learn: Prerequisites to a successful ASO campaign. App Store Vs Google play Factors that affect in Ranking How to do keyword research for your app and necessary tools Google Play Optimization-Old Factors vs New Factors for Ranking How to do competitor app analysis How to optimize Icons and Screenshots iOS Search Algorithm. Importance of Reviews and How to obtain more reviews for your app Developing a Marketing plan to promote your app. Workshop Details: Workshop on App Store Optimization Date: 27th September, Time: 5:00 PM Venue: BASIS Auditorium (Proposed) Organized by: BASIS, Jointly with Mobile Monday & GDG Sonargoan


<ul><li> 1. App Store OptimizationPresented ByAnisul IslamCEO, Fortune Tech</li></ul> <p> 2. How New Apps AreDiscovered?Search, in theapp store, isthe most usedmethod fordiscoveringanddownloadingnew apps. 3. ASO PrerequisitesBuild a good app.(Seriously!)Put the app in propercategory.Get the priceright. 4. ASO ProcessRanking Factors(ASO) +IncreaseDownloads! 5. Ranking FactorsAppTitleDeveloper NameKeywordsReviewsDownloadsAppDescription 6. Optimization FactorsIcons ScreenshotsReviewsSpeed/BugsSize ofapp 7. ASO Killers!Poor Quality Apps. App size is too heavy todownload 8. ASO Killers!Too Many Negative Reviews!App idea is toobroad! 9. How To Do Keyword Research ForApp1. brainstorm yoursearch queries.2. prepare appropriatesearch keywords. 10. Keyword ResearchUsing 11. Keyword ResearchUsing 12. Keyword Research UsingSearchman.comLets take a practicalExample.. 13. Keyword ResearchUsinghttp://Sensortower.comand Adwords KeywordPlanner 14. Icon and ScreenshotsOptimization Problems:o You may think your app icon is great, but in realityusers may not like it.o Not having a plan B.Good Icons are..1. Easy To Remember and creates an impression.2. No words in it. 15. Icon and ScreenshotsOptimization 16. Icon and ScreenshotsOptimizationFrames can increaseconversionStrong ColorsAvoid white backgroundwith no framesTest vs your competitors 17. Importance of Reviews Reviews Tell whether an app is-- good or bad- alive or not.- popular or not. 18. But the bad news is..Happy Users Dont Usually PostReviews...Unhappy do. 19. How To Get More Reviews?? Within app push notifications. Get your app featured on app review sites. Reach out to bloggers. Use promo codes. (for paid apps) Use review exchange sites like AppReviewMe 20. How To Get More Eyeballs on YourApp? Spy on your competitors marketing strategy. Use Google Alerts to track mentions. Find Niche Related Forums and Engage inDiscussions. Guest post on high traffic sites. Create how to videos. Run targeted facebook ad campaigns. Join in social media sites, groups etc. 21. THE END </p>