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Competitions influence
purchasing decisions for 3 in
4 participants.
Stat Slide [Option 2]
78.68% of participants say contests have a
positive influence on their perception of
the brand
SOURCE: TAMBA
Stat Slide [Option 2]
of people who enter contests continue to share content from the brand on social media after the contest ends. 85%
Stat Slide [Option 1]
Almost 3 out of 4 people are more likely to recommend a brand that offers contests and giveaways.
SOURCE: TAMBA
If you run a contest or other type of promotion on Pinterest, please don’t:
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Agenda
● Suggest that Pinterest sponsors or endorses you or the promotion● Require people to Pin from a selection● Make people Pin your contest rules● Run a sweepstakes where each Pin, board, like or follow represents an entry● Encourage spammy behavior, such as asking participants to comment● Ask Pinners to vote with Pins, boards or likes● Require a minimum number of Pins
Content Slide
Ask for Repins
Repinning not only means that the Pinner can look up that Pin later, it also means they’ve shared that Pin with their followers. Some of these people will click on the Pin, bringing motivated, valuable traffic to your
website.
via Pinterest
Create a themed board for your contest & ask for repins
from your board
Examples:
Spring FashionsFavorite Footwear
Mother’s Day
Repin from Boards
Stat Slide [Option 2]
Repin from Website
Ask for repins from a featured page or section of
your website
Examples:
New Products/Services Specific Brand
Homepage
Content Slide
Use Hashtags#
Hashtags aren’t clickable in board titles, board descriptions, account descriptions, or profile names. Hashtags are only clickable and
searchable in Pin descriptions, and they work differently than they do on Twitter, Instagram, or Facebook.
Stat Slide [Option 1]
Use Hashtags
Hashtags are most powerful on Pinterest when they’re unique. Have participants use a special
hashtag in pin descriptions to enter your contest.
Examples:#ShopLocalYourBusiness
#YourBusinessContest#YourBusiness & #ContestName
#Your Business & #Theme
Stat Slide [Option 1]
When choosing your prize...● Relate it to your contest theme (E.g. New products,
Holidays, DIY tips)● Consider if you will need to ship the prize● One winner, multiple winners, or multiple tiers of
winners?
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Agenda
How are you selecting the winner(s)?
Random winnervs.
Winner based on quality, creativity, or relevance of entry
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Agenda
Prize Checklist:
What is the prize?Quick Tip: Work backward from the date that you want to announce winners. From there, figure out when judging starts/ends (if applicable), when entries close, when entries open, when promotion starts, and other key milestones
Via: Social Media Examiner
How is winner chosen?
When is contest over?
Establish a timeline.
Stat Slide [Option 1]
Things to consider:
● Who is your audience?● What’s the name or theme? ● Can it incorporate your store
name/business? ● What visuals are you using?
Stat Slide [Option 1]
“Contest Hub” for linking and promoting across social + email
Include: Rules, terms, prizes and even a sample entry
Stat Slide [Option 1]
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Launch your Pinterest on Social + Email + Website● Promote your incentive● Link to your landing page ● Use contest branding
● Cover Photo ● Pinterest Tab● Pin your post
● Link in bio● Posts
● Header Photo● Tweets
Don’t forget to schedule reminder posts!
● Landing page● Banner/Image
on Homepage
Stat Slide [Option 1]
Determine “success” criteria before you begin the contest
Options: Entries
Reach/ImpressionsSales
(of a specific line or category)
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Agenda
How will you measure success?
Be prepared to track the stats that are important to you
Free ToolsPinterest AnalyticsFacebook Insights
Email Reporting
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Agenda
How do people enter?
What’s the
prize?
What’s the
theme?
Do you want a landing page?
How do you
launch?
Was it a success?
1. 2. 3. 4. 5. 6.
Before you run your contest:
Don’t forget to register for last webinar: Pinterest Cheat Sheet: 20 Pins & When to Share Them!
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