FullSIX FullSIGHTS May 2014

FULL SIGHTS may_14

MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content,

(the most impactful Digital actions) thought to be inspiring and shared

* digital communication is liquid which means that the content of a category might also be relevant in others

01 Data

stats, data, infographics,…

02 User Experience

interfaces, usability, interaction…

03 Digital Tech digital signage, gadgets, instalations,…

04 Advertainment

advergaming, brand experiences, outdoor,…

05 Mobile

AR, apps, augmented TV, wearable tech...

06 Storytelling short stories, films, video, animation...

07 Social Ideas  content, conversation, platforms…

08 Knowledge

book, talks, conferences, events…

09 Art 

design, illustration, photo, motion graphics…

10 Cutting Edge 

inspiration, cool ideas, new media…

01 Data

Schuh declares that the visits to their site come on the same percentage from PCs and Smartphones. Access from tablets rises up to 25% of the visits

Mobile is an unstoppable trend

and wearable devices will expand it

*

02 User Experience

Misereor - The Social Swipe Mupi for an ONG in which you can pay a

donation just by swipping your credit card

If you are aware of what you want your clients to do, make it

easy for them

*

Google - Self-Driving Car Project Google has presented their electric self-driven car.

A compact two seater that has no steering wheel nor pedals

03 Digital Tech

Innovation technology makes competitors'

lists expand

*

GranataPet - #SnackBall iBeacon, Arduino and tweets to create a machine that throughs balls to your pet and rewards him with food if returned in time

04 Advertainment

Technology must improve consumers'

lives and must be invisible too

*

05 Mobile

Nivea - The Protection Ad Nivea creates a bracelet in that, with the help of a mobile app, warns you if your kids go too far away from you in the beach

Bringing to reality the brand's promise, the message will be

more credible

*

06 Storytelling

Carlsberg - Border Football The beer company creates "Border Football", a new sport which

objective is to join people, in this case, separated by a frontier

Brands should be a part of reality, be

useful and position themselves

*

07 Social Ideas

CNA - Speaking Exchange Brasilians who want to learn English and retired Americans

that want to speak, connected thanks to a web app

Technology allows communication

ideas become business ideas

*

08 Knowledge

Facebook - FB Newswire Facebook and Storyful service that verifies

in real time news published by users

Digital players jump from one sector

to another

*

09 Art

Emotion of Sounds An interactive trip through sound where you will have to relate the sound to the sentiment that generate and discover what do they mean to others

Being able to compare my results

with others increases participation

*

10 Cutting Edge

Original Unverpackt A supermarket with no brands, no packaging, nothing but the

product itself, in order to add transparency to your shopping list

*The Smart Shopper doesn't buy brand

products if they don’t justify the difference

brand activation ►

brand platform ►

brand dialogue ►

reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in

house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile .

Javier Gómez de Quero del Castillo Managing Director

FullSIX !91 298 27 30 663 04 94 60

javier.quero@fullsix.com @jgomezdequero !

www.fullsix.es Bueso Pineda 12, 28043 Madrid

LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?