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#CauseSD ™
™
Bea BoccalandroIgniting Societal Purpose in Every Job
#CauseSD
Sponsored by
President
#CauseSD ™
@Bboccalandro
Bea BoccalandroPresident, VeraWorksbea@veraworks.comwww.veraworks.com
@bboccalandro717-414-2885
[[ ]]
Igniting Societal Purpose in Every JobMay 18, 2016
Igniting Societal Purpose in Every JobMay 18, 2016
by
#CauseSD ™
@Bboccalandro
I didn’t expect work to feel like this.I love my job.
I didn’t expect work to feel like this.
I didn’t expect work to feel like this.
#CauseSD ™
@Bboccalandro
Engaged employees are happier and do more than the job minimally requires
#CauseSD ™
@Bboccalandro
: (
Disengagement isn’t just bad for employees. It’s bad for business.
Research finds that a disengaged employee cost the company 37% of their salary in lost productivity.
#CauseSD ™
@Bboccalandro
I didn’t expect work to feel like this.I love my job.
I didn’t expect work to feel like this.
I didn’t expect work to feel like this.
#CauseSD ™
@Bboccalandro
What’s going on?
#CauseSD ™
@Bboccalandro
chocolate-based ice creamYou are concerned withpurpose
If you prefer…
You have a one-track mind: money, money, money!!!
If you prefer…
vanilla-based ice cream
#CauseSD ™
@Bboccalandro
Just kidding! : )
#CauseSD ™
@Bboccalandro
Arbitrary!
Absurd!
Unjust!
#CauseSD ™
@Bboccalandro
Yet, we are arbitrary, unjust and absurd in this manner. : (
#CauseSD ™
@Bboccalandro
We act as if there were two types of people in the world
• Designing dresses• Being a flight attendant• Advertising
You are concerned withpurpose
If you prefer…
You are concerned with ONLY: money, money, money!!!
If you prefer…• Brain surgery• Working with children• Teaching
#CauseSD ™
@Bboccalandro
#CauseSD ™
@Bboccalandro
#CauseSD ™
@Bboccalandro Image: Frans de Waal
“We’re preprogrammed to reach out.”
Frans de Waal, Emory University primatologist
#CauseSD ™
@Bboccalandro
• Primatologist Frans De Waal puts it this way: “We are group animals, who rely on each other, need each other, and therefore [evolution has ensured we] take pleasure in helping.”
• Our brains secrete endorphins when we are pro-social.
• Our affinity for societal contribution is primal.
It’s a physiological thing79
#CauseSD ™
@Bboccalandro
I didn’t expect work to feel like this.I love my job.
I didn’t expect work to feel like this.
I didn’t expect work to feel like this.
#CauseSD ™
@Bboccalandro
How can we fix jobs to access Maslow’s full pyramid?
#CauseSD ™
@Bboccalandro
Imagine….
#CauseSD ™
@Bboccalandro
#CauseSD ™
@Bboccalandro
Every sales representative at Patagonia has to “Provide a complete shopping experience for our customers, involving product knowledge and…environmental involvement
#CauseSD ™
#CauseSD ™
#CauseSD ™
#CauseSD ™
@Bboccalandro
• Job purposing is a management practice that broadens the social impact of jobs by serving a societal cause
• Job purposing lifts employee engagement, performance and wellbeing
• Although there are various sources of workplace purpose, job purposing focuses on societal purpose.
• Job Purposing paper has more info: veraworks.com/resources
Job purposing
#CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
+ societal impact =
#CauseSD ™
@Bboccalandro
Could it be this simple?
#CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
Sell technology solutions
+ societal impact =
#CauseSD ™
@Bboccalandro
HP’s Eco Advocates
+
#CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
Sell technology solutions
+ societal impact =
+ help small businesses be green
= Significantly higher engagement
#CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
Clean hotel rooms
+ purpose =
#CauseSD ™
@Bboccalandro
Image: Caesars Entertainment
Image: Examiner Image: Clean the World
Caesars Entertainment’s Clean the World partnership
#CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
Clean hotel rooms
+ purpose =
+ help reduce number of children dying from preventable diseases
= significantly higher engagement
#CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
Sell technology solutions
Clean hotel rooms
Your job
+ societal impact = Significantly higher engagement
Sell clothes
#CauseSD ™
@Bboccalandro
73%Say job is purposeful
74%Say job is
not purposeful
Engaged employeesDisengaged employees
Source: Snyder, Deborah and Sean Burke, “Increasing employee engagement in the nonprofit sector: How to engage employees for high performance.” Accenture, 2013.
#CauseSD ™
@Bboccalandro
• The Corporate Executive Board Company found that every employee who participated in employer community involvement adds $2,400 of value to the company via increased employee engagement. • A Rutgers University and Net Impact study found that 45 percent of employees who have conducted community involvement through their employment are very satisfied with their jobs, compared to 30 percent who haven't. • A Deloitte survey revealed that millennials are twice as likely to be very satisfied with the progression of their career when they have the opportunity to conduct community involvement through their employer.• Starbucks CEO Howard Schultz credited employee volunteering as a key element in the successful improvement of the company's performanceover a two-year period.
Research supports the case for job purposing (incorporating societal impact into jobs)
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@Bboccalandro
Research supports the case for job purposing (incorporating societal impact into jobs), part II 100
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@Bboccalandro
Don’t be afraid to tweak job descriptions
Dr. Jane Dutton and Dr. Amy Wrzesniewski@Bboccalandro #CauseSD
#CauseSD ™
@Bboccalandro
“Work is about a search for daily purpose as well as daily bread, for recognition as well as cash, for astonishment rather than torpor; in short, for a sort of life rather than a Monday through Friday sort of dying.”Studs TerkelPulitzer Prize winning author of Working: People Talk About What They Do All Day and How They Feel About What They Do
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Thank You!
Bea Boccalandro
Sponsored by
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