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Prepared for the National Association of Children's Hospitals and Related Institutions annual conference, this show really only works if presented by the obnoxious and charismatic (and modest) Chris Wilder, Executive Director of the VMC Foundation, the agency that raises funds for and awareness of Valley Medical Center (VMC). VMC is the public hospital of Silicon Valley, and the largest medical center in the area. This show tells, in part, how they used social media to solve the largest problem the hospital ever had. Again, it really requires the narrative of the presenter, but there are some slides that have links to videos that can be seen on their own. For more info about this presentation, or how social media can help your hospital, visit www.vmcfoundation.org or join the Valley Medical Center Foundation on Twitter and Facebo
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Valley Medical Center – Saving our public hospital with social media
E. Chris Wilder, Executive DirectorValley Medical Center Foundation
www.vmcfoundation.org
Copyright © 2010 VMC Foundation
Valley Medical Center
1876
Copyright © 2010 VMC Foundation
Valley Medical Center
1935
Copyright © 2010 VMC Foundation
Valley Medical Center
1960
Copyright © 2010 VMC Foundation
Valley Medical Center
1999
Copyright © 2010 VMC Foundation
“Dedicated to the health of the whole community”
VMC is the among the finest hospitals in Silicon Valley
Copyright © 2010 VMC Foundation
The VMC Foundation
A private, separate corporation founded in 1988
Raising private money for the public hospital…an unusual idea in 1988, not
unusual today
Created not just by VMC,
but Silicon Valley leaders
and elected officials
Copyright © 2010 VMC Foundation
Let’s have a party
Special events keep VMC Foundation donors involved, bring in new donors, and help raise “unrestricted money” – the hardest to raise.
(the original “Social Media”)
Copyright © 2010 VMC Foundation
Growing programs, starting new ones
Copyright © 2010 VMC Foundation
Turning Wheels for Kids
Copyright © 2010 VMC Foundation
The situation: Replace VMC or LOSE VMC.
All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down.
VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed.
Pricetag: $840,000,000.
Copyright © 2010 VMC Foundation
4/08: Public Opinion Polling – can we win?
Probably not, but maybe, if:• The economy doesn’t get worse• The ballot isn’t too long• We run a really great campaign ($$$)• Opposition is nonexistent
…and even then, we might just squeak by with 67%.
6/08: Measure A was born. Game on.
Copyright © 2010 VMC Foundation
Step 1: Launch 2 websites and drive traffic between them.
www.vmcmatters.org meets www.vmcfoundation.org
Copyright © 2010 VMC Foundation
Step 2: Blogger meets Constant Contact
Copyright © 2010 VMC Foundation
Chris’s totally subjective idea on how to blog and CC correctly (oh – and it works)
Copyright © 2010 VMC Foundation
Copyright © 2010 VMC Foundation
Copyright © 2010 VMC Foundation
Copyright © 2010 VMC Foundation
Copyright © 2010 VMC Foundation
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Step 3: stay current to stay relevant
Copyright © 2010 VMC Foundation
Step 4: Text is so “last century”.
Copyright © 2010 VMC Foundation
All roads lead to the main message…
Copyright © 2010 VMC Foundation
Quick, interesting, funny, strange…
Copyright © 2010 VMC Foundation
Step 5: when others tell your story, re-tell it!
Copyright © 2010 VMC Foundation
…right up to the last week…
Copyright © 2010 VMC Foundation
November 4, 7:01 pm…
78%
Measure A WINS!
Copyright © 2010 VMC Foundation1/12/09 2929
Next up: Capitalize on our new-found fame(public knows us now, hospital staff grateful for our work…)
Copyright © 2010 VMC Foundation
A grateful VMC staff = a generous VMC staff…
Copyright © 2010 VMC Foundation
Twitter + email + friendly competition…
Copyright © 2010 VMC Foundation
If you get paid to say nice things about your hospital, find folks who don’t and use them!
Copyright © 2010 VMC Foundation
When others tell your story, retell it!
Copyright © 2010 VMC Foundation
Social media cannot exist on its own…
50 presentations in 30 days to department meetings, staff gatherings, Q n’ A…
Lots of 1:1 communication using the “telephone” or “face to face” (different than Facebook)
Copyright © 2010 VMC Foundation
…and lunch cannot be served through social media. Yet.
Copyright © 2010 VMC Foundation
Oh right…Facebook and Twitter.
Copyright © 2010 VMC Foundation
“Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.”
- Ned Finkle, VP Strategic Marketing, NVIDIA
“Chris, you are the heart and soul of Valley Medical Center.”
- Hon. Liz Kniss, President, Santa Clara County Board of Supervisors
Copyright © 2010 VMC Foundation
Copyright © 2010 VMC Foundation
Chris; Having almost lost my daughter to MRSA I know first hand about the problem of infections in hospitals. It's nice to know that VMC is on the top of the problem. Lou
Copyright © 2010 VMC Foundation
Why you have to do this…
You are not in complete control of your message anymoreYou are no longer believableYou need a seat at the tableThere is no going backward…this is how people communicate now.
Copyright © 2010 VMC Foundation
What you can do with a little time…
iMovie, hi-def camera, obnoxious executive director
Copyright © 2010 VMC Foundation
Thank you for your kind attention!
Echristopher.wilder@hhs.sccgov.org
www.vmcfoundation.org
www.wildersideofhealth.blogspot.com
408-885-5201
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