Chris Wilder Presentation 3 9 10

Valley Medical Center – Saving our public hospital with social media

E. Chris Wilder, Executive DirectorValley Medical Center Foundation

www.vmcfoundation.org

http://www.vmcfoundation.org/

Copyright © 2010 VMC Foundation

Valley Medical Center

1876



1935



1960



1999


“Dedicated to the health of the whole community”

VMC is the among the finest hospitals in Silicon Valley


The VMC Foundation

A private, separate corporation founded in 1988

Raising private money for the public hospital…an unusual idea in 1988, not

unusual today

Created not just by VMC,

but Silicon Valley leaders

and elected officials


Let’s have a party

Special events keep VMC Foundation donors involved, bring in new donors, and help raise “unrestricted money” – the hardest to raise.

(the original “Social Media”)


Growing programs, starting new ones


Turning Wheels for Kids


The situation: Replace VMC or LOSE VMC.

All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down.

VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed.

Pricetag: $840,000,000.


4/08: Public Opinion Polling – can we win?

Probably not, but maybe, if:• The economy doesn’t get worse• The ballot isn’t too long• We run a really great campaign ($$$)• Opposition is nonexistent

…and even then, we might just squeak by with 67%.

6/08: Measure A was born. Game on.


Step 1: Launch 2 websites and drive traffic between them.

www.vmcmatters.org meets www.vmcfoundation.org

http://www.vmcmatters.org/



Step 2: Blogger meets Constant Contact


Chris’s totally subjective idea on how to blog and CC correctly (oh – and it works)








Step 3: stay current to stay relevant


Step 4: Text is so “last century”.


All roads lead to the main message…


Quick, interesting, funny, strange…


Step 5: when others tell your story, re-tell it!


…right up to the last week…


November 4, 7:01 pm…

78%

Measure A WINS!

Copyright © 2010 VMC Foundation1/12/09 2929

Next up: Capitalize on our new-found fame(public knows us now, hospital staff grateful for our work…)

http://www.youtube.com/watch?v=zDv2z6i4W_Y&feature=channel


A grateful VMC staff = a generous VMC staff…

http://www.giveaboostershot.org/


Twitter + email + friendly competition…

http://giveaboostershot.org/thanks.php

http://www.youtube.com/watch?v=OGB3ybLyilI&feature=channel


If you get paid to say nice things about your hospital, find folks who don’t and use them!

http://www.youtube.com/watch?v=D_Xd66HTsF0


When others tell your story, retell it!


http://www.youtube.com/user/VMCFoundation


Social media cannot exist on its own…

50 presentations in 30 days to department meetings, staff gatherings, Q n’ A…

Lots of 1:1 communication using the “telephone” or “face to face” (different than Facebook)


…and lunch cannot be served through social media. Yet.


Oh right…Facebook and Twitter.


“Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.”

- Ned Finkle, VP Strategic Marketing, NVIDIA

“Chris, you are the heart and soul of Valley Medical Center.”

- Hon. Liz Kniss, President, Santa Clara County Board of Supervisors



Chris; Having almost lost my daughter to MRSA I know first hand about the problem of infections in hospitals. It's nice to know that VMC is on the top of the problem. Lou


Why you have to do this…

You are not in complete control of your message anymoreYou are no longer believableYou need a seat at the tableThere is no going backward…this is how people communicate now.


What you can do with a little time…

iMovie, hi-def camera, obnoxious executive director

http://www.vimeo.com/9007199


Thank you for your kind attention!

[email protected]

www.vmcfoundation.org

www.wildersideofhealth.blogspot.com

408-885-5201

mailto:[email protected]


http://www.wildersideofhealth.blogspot.com/

Health & Medicine

Chris Wilder Presentation 3 9 10