Welcome Talent Canada | Train the Trainer Training

The Essential Guide to LinkedIn

What we will cover in this session

1. What is LinkedIn?2. Building your “Professional Brand”3. Explore Job Paths4. Tips for Getting Hired5. Extra Credit: Maximizing LinkedIn

Getting a job can be hard

Before we tell you how it works, this is who LinkedIn is

LinkedIn’s vision: create economic opportunity for every member of the global workforce

A set of circumstances that makes it possible to do something

A chance for employment or promotion

op·por·tu·ni·tynoun

Why can LinkedIn jumpstart your career?

6M+Jobs & internshipsEmployers

10M+Students

28M+Professionals &

alumni

460M+

LinkedIn is a social media platform for your professional self

People define who they are (in the working world), including:• Work history• Clubs, groups, or relevant activities• Education and qualifications• Skills

Organizations (companies, nonprofits, etc.) use LinkedIn to: • Hire people to work for them• Market and define their business and services

People connect to stay in touch & find opportunities:• Jobs• New business / Sales• Volunteer positions….and more!

The LinkedIn difference: a professional mindset

Other social networks are for your personal life

LinkedIn is for yourprofessional life

Donuts on other social media

I like donuts

Watch me eat a donut

Here’s a cool

photo of my donut

Here’s a donut recipe

I’m listening

to “Donuts”

Anyone want a donut?

Donuts on LinkedIn

Here are 3 recommendations from former donut

colleagues.

My top skills are donut production and sales.

I have three years

experience making donuts.

I’m looking for a job at

a donut company.

I hope to operate a

donut franchise one day.

1 2 3 4 5

Meet Marwan

Meet Marwan

• 26 year old from Syria • Script writer at Sweden’s national theater, Dramaten

• English translator • Worked at a bakery in Turkey• Student at Tishreen University

Now

Before

Meet Marwan

13

How did LinkedIn help Marwan find new opportunities?

He created his digital professional identity online through LinkedInwith customized support from Welcome Talent

He connected to professionals who helped him navigate the job market in Sweden and he researched other people’s career paths

The Result?

Step 1

Step 2

Meet Marwan

• Marwan got an internship at Newsner, Sweden’s largest new media site, as an editor

• This internship led him to an opportunity to explore his passions as a scriptwriter at Sweden’s most prestigous theater

• Marwan has connections that will help him throughout the rest of his professional life

Result

You can do it all on LinkedIn

Explore jobsBuild your brand Get hired

You already have what you need

LinkedIn can help you to develop and showcase them, which can lead to future internship & job opportunities!

Career

Education

WorkGoals

Interests

Values Skills

Build your professional brandGet noticed by hiring managers and recruiters

Company recruiters use LinkedIn

So should you

Source: Jobvite Recruiter Nation Survey, 2015

9 10 out of

So you can rock your profile

of hiring managers look at profiles to learn about candidate

75%

Source: LinkedIn Job Search Guide, 2016

85%

of employers say that positive online reputation influences their hiring decisions

Registering on LinkedIn

Source: LinkedIn Job Search Guide, 2016

www.linkedin.com

Add your country and zip code

Source: LinkedIn Job Search Guide, 2016

www.linkedin.com

Add your most recent job experience

Source: LinkedIn Job Search Guide, 2016

www.linkedin.com

Choose your adventure: Find a job!

Source: LinkedIn Job Search Guide, 2016

www.linkedin.com

Import your email contacts to find people you know

Source: LinkedIn Job Search Guide, 2016

www.linkedin.com

Understand how LinkedIn recruiters find you

Recruiters search on experiences, skills, schools, training programs, and more

6 Key Profile Sections

Photo

Education and Training

Experience

Volunteer experience

Skills

Summary

1

2

3

4

5

6

1 Photo: where you make your first impression

21X Profiles with photos get 21X more views on average

The shot should be:✓ You alone ✓ From shoulders up, smiling✓ With a neutral background

No fancy photographer needed

2 Education and Training: the foundation of your career

10X Members who list a school or training program get 10X more views on average

✓ Add your school or training program

✓ Add your field of study, major and/or degree

✓ Include clubs you lead and honors you’ve earned

3 Experience: show what you’ve achieved

36X Profiles with two or more positions are up to 36X more likely to be found by recruiters

List internships, summer jobs, and part-time jobs

Bonus: describe what you accomplished

41%

4 Volunteer Experience: it counts so include it

of hiring managers consider volunteer experience equally as valuable as paid work experience

5Skills and recommendations: raise your ranking in recruiter searches

5+ If you list 5 or more skills, you’ll get up to 17X more profile views

✓ Great at customer service? ✓ Know JAVA programming?✓ Have foreign language skills?

Add top skills you’ve learned

5 Recommendations: Add credibility and flavor to your profile

Tips for getting strong recommendations:

Ask former professors, colleagues, clients

Remind them of your past projects and accomplishments

Recommendations should showcase a diverse set of skills & strengths

6 Summary: your unique story in your own voice

Be sure to highlight:✓ What you’re interested in✓ What you’re good at✓ Your career goal(s) & future aspirations

Keep it short - No more than two paragraphs!

Let’s give it a try

❑ Set up a profile from the beginning❑ Upload a photo❑ Add your education or training

program❑ Add your relevant work experience❑ Add volunteer experience❑ Add at least 5-10 skills❑ Add your summary

Explore careersDiscover jobs and companies that best fit you

Your to-do list is overwhelming

✓ Support your family✓ Search for jobs ✓ Learn a new language ✓ Sleep✓ Choose a career ✓ Research companies✓ Contact people who can help

Knowing where to start is half the battle

You can do it all on LinkedIn

Find fellow alumni

Connect with people you know

Use messaging to reach out

Connect with people you know

1

Start with friends, family, classmates, mentors, teachers, and of course, anybody you’ve ever worked with!

Click on the “My Network” tab to start exploring. Don’t forget to personalize connection invitations so people remember who you are

Personalized Connection Invitations

1

Always personalize your invitation when connecting with another LinkedIn member. This makes it clear to the other person why you are reaching out – and they are more likely to accept your invitation.

If you met them before – remind them when and where!

Tip: Import your email contacts to find more people to connect with

1

To navigate there:➢ My Network➢ “Grow your network”

Note: it auto-selects all contacts

Search for people on LinkedIn

Start with the main Search bar at the top – type in a name.If you spot them go to their profile.

If you don’t see them straightaway, hit Enter…

1

Discover people on LinkedInYou can also explore people on LinkedIn versus searching for someone specific.

To navigate there:➢ Hit the search icon

in the search bar➢ Explore people by

locations, companies, industries, and more!

1

Find fellow alumni

2

• Search by what they studied, where they work, graduation year

• Make sure to include a personal note with your connection request

To navigate there:

• Find school in the search bar

• Click “see alumni”

• Select different criteria and explore profiles

• Message alumni you want to learn more from

Even training programs can use this tool!

2

Use messaging to reach out to your network

3

Chat-style interface for quick conversations.

Research what your connections have been up to (where they work, what they’ve been posting, if there are jobs at their company) – and use messages to connect.

Why?✓ They work in the jobs or companies

that interest you most✓ They can connect you with someone

else who does

What to say?✓ Who you are✓ How you came across their profile✓ How they can help you

Tap your connections and alumni for help

Let’s give it a try

❑ Import your email contacts and send personalized invitations

❑ Search and discover people on LinkedIn

❑ Find and add fellow alumni❑ Search for other people you might

know❑ Send a practice message to a

connection

Get hiredGrow your network and research jobs and companies

You can do it all on LinkedIn

Career Exploration Job Search AppJob Search Recommendations & Alerts

Networking is still the best way to find a job

of jobs get filled through networking85%

Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report

#1 The top way companies recruit is through employees referring people they know

Learn what’s out there by browsing job descriptions A treasure trove of information

The work you’ll be doing

Company culture & what it’s

like to work there

Who you know: A foot in the door

1

1 Search for companies you are interested in…

Search thousands of local job postings (6M+ total)

2

• Filter jobs by keyword, title, company, postal code, function, industry, years of experience, and date posted

• Save a search result to get email alerts for new job postings

• Hint: if your profile is complete, you’ll get more relevant job listings

To navigate there:

• Click the “jobs” tab in the top navigation bar

• Start searching for roles, companies, or just start searching by city

OR

OR

2

54

Initial search for “IT Technician”

Choose the appropriate level of experience for you

Use the filters to target

specific locations,

roles, companies,

etc.

Target your search

Connections you may have at these

companies

2 Apply for jobs easily online

Recommended jobs tailored for you

3

Recipe for relevant jobs:1. Set your job preferences2. Ensure your profile is up-to-date3. To navigate there:

➢ Click the “jobs” tab in the top navigation bar

➢ Click “update preferences”

➢ Select industries, company size preference, and more; hit “Save.”

➢ See all jobs recommended for you!

Set up job alerts to stay in the knowBe the first to hear about new jobs that match what you want

Get emails, desktop and/or mobile

notifications at your desired frequency

Get the LinkedIn Job Search App

4

Those who apply to jobs on the 1st day they’re posted are 10% more likely to land the job.

Get notified when your application has been viewed, a saved job is about to expire, or when there are new jobs that meet your search criteria

Let’s give it a try

❑ Research companies you’re interested in❑ Search and apply for jobs❑ Set up job alerts❑ Download the LinkedIn Job Search App

7

Additional sections to add:Show your work

✓ Freelance projects✓ Writing samples✓ Your design portfolio✓ Things you’ve built

Help employers see the quality of your work

Extra Credit

Follow CompaniesBe in the know on

employers you want to work for

Follow “Influencers” Learn from leaders you

admire and the big guns in industries you’re interested in

Follow IndustriesBecome an expert by

staying on top of trends and news

LinkedIn Home Feed

More importantly – add connections! See what they’re saying, and learn everything you need to be successful

You can also search for articles on any topic you like!

Publish your thoughts and become knownTurn your knowledge into opportunity

More on Pulse: Follow people, companies, nonprofits, and channels to see their updates…right now!

Sample People:• Barack Obama• Oprah Winfrey• David Miliband

Sample Organizations:• Your school• Your dream company to work

for!• Organizations where you’ve

worked• The nonprofit you’re a part of

Sample Channels• Technology• Healthcare• Engineering• Social Impact

Manage your Public profile

Update your privacy settings

Create your profile in another language

Try a Job Seeker Premium subscription

Help Center

Questions? Check out LinkedIn’s Help Center

Your dream job is closer than you think

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