Extend Your Reach

Extend Your ReachTurn Passionate Social Media Fans into Fundraising Partners

Presented by: Patti Borders & Chris TaftMay 24, 2016

YOUR PRESENTERS

CHRIS TAFTVice President, Client SolutionsChris.Taft@pursuant.com

Patti BordersDirector of Business DevelopmentPatti.Borders@pursuant.com

Finding NewMajor Donors

Engagement & Acquisition

Retention & Donor Loyalty

What are your priorities?

Benefits of Engagement StrategiesRally your community to drive philanthropic giving and grow your base of supporters§ Acquire new names and contact data§ Incent social media sharing to extend

your reach§ Cultivate and educate audience on

philanthropy§ Acquire new donors§ Drive additional giving from current

donors

Key Benefit: Identify Social Influencers

Total impact from Rebecca’s sharing: 104

Considerations

92% of people around the world say they trust earned media, including recommendations from friends and family, above all other formsof advertising.

Source: Nielsen - http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html

Nearly 1/3 of all online donations result from peer-to-peer fundraising.

Source: Classy - http://www.classy.org/blog/infographic-the-value-of-peer-to-peer-fundraising/

More than half (55%) of survey respondentswho engaged with causes via social mediahave been inspired to take further action.

Source: Georgetown University - http://csic.georgetown.edu/news/1299/digital-persuasion-social-media-motivates-people-to-contribute-beyond-clicks

Volunteers are almost twice as likelyto donate to charity as non-volunteers.

Source: Corporation for National & Community Service - https://www.volunteeringinamerica.gov

79% of U.S. consumers who’ve “Liked” a brand on Facebook did so in order to receive discounts or other incentives.

Source: Social Factor - http://socialfactor.com/build-social-media-ambassador-program/

Incentives are Key

How to Engage and Activate Your Donors and Followers

Start with Engaging Experiences

Give Donors A Voice

Let Donors Share Their Inspiration

Create a Quiz or Game

Enable Multi-channel Engagement

Make It Easy to Advocate

Incent the Action You Want Them to Take

Communicate Differently with Advocates

Get Personal

• “War Room” mentality

• Personal calls from staff and volunteers

• Actively responding to social media

• 1-on-1 emails

• Release challenges throughout the day

• Updates on reaching milestones

• Matching gift opportunities

Add an Element of Competition

§ Five-day campaign where people to score points to show their pride for their school or organization by sharing, giving, and completing simple daily challenges.

§ Each daily challenge is designed to promote sharing and be easy to complete..

§ Along with engaging each participant there is a clear call to action to make a gift, serving to acquire new donors.

Build Community – National Pep Rally

§ Five-day campaign where people to score points to show their pride for their school or organization by sharing, giving, and completing simple daily challenges.

§ Each daily challenge is designed to promote sharing and be easy to complete..

§ Along with engaging each participant there is a clear call to action to make a gift, serving to acquire new donors.

National Pep Rally

§ Five-day campaign where people to score points to show their pride for their school or organization by sharing, giving, and completing simple daily challenges.

§ Each daily challenge is designed to promote sharing and be easy to complete..

§ Along with engaging each participant there is a clear call to action to make a gift, serving to acquire new donors.

National Pep Rally

Thank Your Donors & Advocates

Who IS Pursuant?

FUNDRAISING STRAGEY• Fundraising Assessments• Analytics and Donor Intelligence• Revenue and ROI Projections• Executive Cohort Intensives

DIRECT RESPONSE FUNDRAISING• Award Winning Creative and Video

Storytelling• Direct Mail Services• Digital Fundraising• Radio and DRTV• JiboomTM Fundraising Automation

Software

MAJOR GIFT DEVELOPMENT• Prospector PlatformTM

• Prospector BullseyeTM and List BullseyeTM

• Capital Campaign Counsel• Gift Officer Services• Mid-level Giving• Planned Giving

ACQUISITION & PROSPECTING• SEO/SEM• Social Acquisition Campaigns

(Gamification)• Multi-channel Donor Engagement• Microsites

QUESTIONS?

Intelligent fundraising.