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• What if your members could learn and engage with each other between meetings? • What if they could easily share Toastmasters experiences with their family and friends? • What if your club could get more guests without spending time looking for them? With 800 million people and counting, Facebook is the biggest and most popular social network. In the UK and Ireland 70% of Internet users are already signed up and nearly half of them visit Facebook every day. Is your club there yet? Your members and guests are hanging out on Facebook right now. They are talking to their friends about what is important to them and sharing their real world experiences. And people eagerly listen to their friends’ voices. Would it not make sense for any Toastmasters club to join in these conversations and connect with people potentially interested in developing their communication and leadership skills? This presentation will help you get started.
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Toastmasters on Facebook
by Karolina Gwinner
Extend the reach of your club
Facebook Facts
• 800 mln users worldwide• 350 mln use it on the go (mobile devices)• 70% UK&Irish Internet users
Why Facebook
• Talk about passions• Share experiences• Now strong connection
between online and offline
Club Benefits• Club exposure and reach• Engaged and updated members• Networking and sharing ideas• Quick and easy to update• Interactive and free!
Club Page Example
Pages Versus Profiles
• Searchable – indexed in search engines• Public – anyone can see it• Joining is simple – click ‘Like’ button• Unlimited number of fans• Can have more than 1 admin• Tracking user analytics
Pages Versus Groups
• Groups are not easily searchable• Posts comes from group admins• More private communities• Groups work well for projects or
discussions
7
Toastmasters Group
Create a Club Page
Go to the bottom of your personal profile:
Select a Category
Fill in Your Club Name
Upload a Photo or Logo
Note: Skip steps 2 and 3 - you will have a chance to get back to it later.
Your New Page
Inside Your Page
Do you want to post as your club page or would you prefer to comment sometimes as yourself? If you tick the box you will comment as the page by default.
Allow Members to Post
About Your ClubFill in as much info about your club as possible
Club Page NameIf you want to change your club page name:
Page URL Address
Your initial web address might look like:http://www.facebook.com/pages/Toastmasters-Club/293883727296434You aim at something like:http://www.facebook.com/YourToastmastersClub
Additional Resources
Some more advanced tools:If you want to advertise your Facebook page on your website, you can use social plugins provided here
Adding Admins
It is a good idea to have more than one person responsible for your club page
Invite Friends
I’d suggest to email members as well to let them know about your club page
Comment as Yourself
My Comment Example
Comment as Your Page
Create a Club Event
Fill In Event Details
Invite Guests
Event Example
Building Community
• Interesting and relevant content• Regular and frequent updates• Interactions and networking
Networking Example 1
Nice exchange of ideas with Bruno from Munich Speakers Club from Germany
Networking Example 2
Knowledge sharing with Cleo from the Dearborn Dynamic Toastmasters from the USA
Who Shared Our Post?
Our Post Reaches the USA
Do you like something? Share it!
Great Exposure
Engaging Members
Attracting Guests 1
Attracting Guests 2
Facebook Top Tips (1)
1.Post regularly and often2.Engage members and guests3.Vary your content4.Respond and do it promptly5. Repost content from other users
Facebook Top Tips (2)
6. Tag your members in photos and videos
7. ‘Like’ content of your page8. Promote your page online and offline9. Use the power of teamwork10. Measure results
Get In Touch
Karolina GwinnerPh (00353) 862 294 912www.facebook.com/karolina.gwinnerTwitter: @kgwinnerhttp://www.linkedin.com/in/karolinagwinner
Toastmasters UK and Ireland on Facebook:http://www.facebook.com/ToastmastersInternationalUKandIreland
