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Extend Your ReachTurn Passionate Social Media Fans into Fundraising Partners
Presented by: Patti Borders & Chris TaftMay 24, 2016
YOUR PRESENTERS
CHRIS TAFTVice President, Client [email protected]
Patti BordersDirector of Business [email protected]
Finding NewMajor Donors
Engagement & Acquisition
Retention & Donor Loyalty
What are your priorities?
Benefits of Engagement StrategiesRally your community to drive philanthropic giving and grow your base of supporters§ Acquire new names and contact data§ Incent social media sharing to extend
your reach§ Cultivate and educate audience on
philanthropy§ Acquire new donors§ Drive additional giving from current
donors
Key Benefit: Identify Social Influencers
Total impact from Rebecca’s sharing: 104
Considerations
92% of people around the world say they trust earned media, including recommendations from friends and family, above all other formsof advertising.
Source: Nielsen - http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html
Nearly 1/3 of all online donations result from peer-to-peer fundraising.
Source: Classy - http://www.classy.org/blog/infographic-the-value-of-peer-to-peer-fundraising/
More than half (55%) of survey respondentswho engaged with causes via social mediahave been inspired to take further action.
Source: Georgetown University - http://csic.georgetown.edu/news/1299/digital-persuasion-social-media-motivates-people-to-contribute-beyond-clicks
Volunteers are almost twice as likelyto donate to charity as non-volunteers.
Source: Corporation for National & Community Service - https://www.volunteeringinamerica.gov
79% of U.S. consumers who’ve “Liked” a brand on Facebook did so in order to receive discounts or other incentives.
Source: Social Factor - http://socialfactor.com/build-social-media-ambassador-program/
Incentives are Key
How to Engage and Activate Your Donors and Followers
Start with Engaging Experiences
Give Donors A Voice
Let Donors Share Their Inspiration
Create a Quiz or Game
Enable Multi-channel Engagement
Make It Easy to Advocate
Incent the Action You Want Them to Take
Communicate Differently with Advocates
Get Personal
• “War Room” mentality
• Personal calls from staff and volunteers
• Actively responding to social media
• 1-on-1 emails
• Release challenges throughout the day
• Updates on reaching milestones
• Matching gift opportunities
Add an Element of Competition
§ Five-day campaign where people to score points to show their pride for their school or organization by sharing, giving, and completing simple daily challenges.
§ Each daily challenge is designed to promote sharing and be easy to complete..
§ Along with engaging each participant there is a clear call to action to make a gift, serving to acquire new donors.
Build Community – National Pep Rally
§ Five-day campaign where people to score points to show their pride for their school or organization by sharing, giving, and completing simple daily challenges.
§ Each daily challenge is designed to promote sharing and be easy to complete..
§ Along with engaging each participant there is a clear call to action to make a gift, serving to acquire new donors.
National Pep Rally
§ Five-day campaign where people to score points to show their pride for their school or organization by sharing, giving, and completing simple daily challenges.
§ Each daily challenge is designed to promote sharing and be easy to complete..
§ Along with engaging each participant there is a clear call to action to make a gift, serving to acquire new donors.
National Pep Rally
Thank Your Donors & Advocates
Who IS Pursuant?
FUNDRAISING STRAGEY• Fundraising Assessments• Analytics and Donor Intelligence• Revenue and ROI Projections• Executive Cohort Intensives
DIRECT RESPONSE FUNDRAISING• Award Winning Creative and Video
Storytelling• Direct Mail Services• Digital Fundraising• Radio and DRTV• JiboomTM Fundraising Automation
Software
MAJOR GIFT DEVELOPMENT• Prospector PlatformTM
• Prospector BullseyeTM and List BullseyeTM
• Capital Campaign Counsel• Gift Officer Services• Mid-level Giving• Planned Giving
ACQUISITION & PROSPECTING• SEO/SEM• Social Acquisition Campaigns
(Gamification)• Multi-channel Donor Engagement• Microsites
QUESTIONS?
Intelligent fundraising.
