The Business of F&B Innovation - Chef Tim Abejuela

The  Creative  Process  Behind  Product  Innovation  For  A  Multi-­‐Concept  and  Multi-­‐Brand  Business

How  many  of  you  know  of

Max’s  Restaurant?  

Pancake  House?  

Yellow  Cab?  

Krispy  Kreme?

How  About              Kabisera          or          Maple        ?

All  of  these  brands  are  under  the  largest  casual  dining  restaurant  in  the  country,    

The  brands  under  the  group  are  a  combination  of  CHAINED  RESTAURANTS  

and  SPECIALTY  ONE-­‐OFFS.    

I   h ave   t h e  opportunity  t o   l e t   m y  imagination  run  wild…

About  Kabisera…

What  does  that  mean?  

Screen  grabbed  from  the  FOOD  PANDA  on-­‐line  zine PANDA  PEEKS

We  are  a  restaurant  that  champions  Filipino  Heritage  and  Hospitality  through  curated  dining  experiences.  

Now  that  we  know  who  we  are,  how  do  we  take  that  information  and  use  it  to  create  dishes  or  products  for  our  customers?    

Calibration.

Everything  that  you  do,  everything  that  you  put  on  a  plate  need  to  say  the  same  message.  Even  without  them  knowing  how  we  are  positioning  ourselves,  it  needs  to  be  clear  in  the  dishes  that  we  put  out.

Conceptualisation.

Next  thing  I  needed  to  do  was  to  decide  what  to  put  in  it  and  how  to  cook  it  so  that  it  still  translates  to  who  are  and  what  our  vision  is.  

What  do  guys  think  is  the  most  popular  Filipino  Dish?

You  can’t  be  too  in  love  with  your  recipe  that  you  are  NOT  willing  to  open  it  up  to  CRITICISM.  

Most  of  the  time  comments  from  really  trusted  people  help  me  reTine  my  creations  to  come  up  with  something  that’s  really  going  to  appeal  to  others.  

“You  should  be  willing  to  be  shot  down,  said  no  to,  and  be  asked  to  go  back  to  the  kitchen  to  start  all  over  again.”

REMEMBER:  

Pick  your  battles.  There  are  times  you  need  to  back  down  and  accept  criticism,  but  there  are  also  instances  that  you  need  to  be  more  assertive  and  really  Tight  for  what  you  believe  in.

PRESENTING…

ADOBO BACK RIBS

Consistency.After  creation  there  should  be

Ordered Everything but the kitchen sink! They loved everything

Innovation.

Pizzaco???

Inspiration.

Restraint.

Keep  a  Product  Bank

So  what  are  the  key  things  that  we  talked  about  for  my  creative  process?    

Calibration  

Conceptualisation    

Innovation  

Restraint