pebs15 - Advocacy 101

btaoregon.org

Gerik KranskyBicycle Transportation Alliance

Advocacy Director

Tips for Effective Advocacy

btaoregon.orgbtaoregon.org

Winning New Bicycle Projects• Community Support• Political Support• Dedicated Funding• Planning• Construction• Completion

What’s your problem?

COMMUNITY SUPPORToutreach

COMMUNITY SUPPORTmessengers

Your work benefits lots of different people.

COMMUNITY SUPPORTstakeholders

POLITICAL SUPPORTtargeting

Who decides?• Individual• Business• Neighborhood

Association• Bureaucrat• Elected

POLITICAL SUPPORTrelationships

POLITICAL SUPPORTtactics

POLITICAL SUPPORTlanguage

DEDICATED FUNDING sources and process

DEDICATED FUNDINGtools

PLANNINGengagement

Your work benefits lots of different people.

PLANNINGoptions

PLANNINGdefining success

CONSTRUCTION

CONSTRUCTIONcelebrate

ALL ALONG THE WAYsmart goals and celebration

SpecificMeasurableAssignableRelevantTime-bound

COMPLETIONsay thanks

Thank You

Gerik Kranskygerik@btaoregon.org

503.226.0676 x11

pebs15 - Advocacy 101

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