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Gerik KranskyBicycle Transportation Alliance
Advocacy Director
Tips for Effective Advocacy
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Winning New Bicycle Projects• Community Support• Political Support• Dedicated Funding• Planning• Construction• Completion
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What’s your problem?
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Winning New Bicycle Projects• Community Support• Political Support• Dedicated Funding• Planning• Construction• Completion
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COMMUNITY SUPPORToutreach
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COMMUNITY SUPPORToutreach
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COMMUNITY SUPPORToutreach
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COMMUNITY SUPPORToutreach
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COMMUNITY SUPPORTmessengers
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Your work benefits lots of different people.
COMMUNITY SUPPORTstakeholders
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Winning New Bicycle Projects• Community Support• Political Support• Dedicated Funding• Planning• Construction• Completion
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POLITICAL SUPPORTtargeting
Who decides?• Individual• Business• Neighborhood
Association• Bureaucrat• Elected
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POLITICAL SUPPORTrelationships
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POLITICAL SUPPORTtactics
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POLITICAL SUPPORTlanguage
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POLITICAL SUPPORTlanguage
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POLITICAL SUPPORTlanguage
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Winning New Bicycle Projects• Community Support• Political Support• Dedicated Funding• Planning• Construction• Completion
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DEDICATED FUNDING sources and process
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DEDICATED FUNDINGtools
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Winning New Bicycle Projects• Community Support• Political Support• Dedicated Funding• Planning• Construction• Completion
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PLANNINGengagement
Your work benefits lots of different people.
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PLANNINGoptions
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PLANNINGdefining success
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Winning New Bicycle Projects• Community Support• Political Support• Dedicated Funding• Planning• Construction• Completion
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CONSTRUCTION
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CONSTRUCTIONcelebrate
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ALL ALONG THE WAYsmart goals and celebration
SpecificMeasurableAssignableRelevantTime-bound
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Winning New Bicycle Projects• Community Support• Political Support• Dedicated Funding• Planning• Construction• Completion
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COMPLETIONsay thanks
