Xebec Entertainment Creds

Creative

Engagement

Media

Performance

Our Business

Digital

125 people across 5 offices

for over 100 brands.

Delhi

Mumbai

Pune

Bangalore

Dubai Department Count

Digital Media Solutions 8

Creative 18

Performance & Media 8

Technology & Mobile 10

Branded Content 7

Social Media 10

Research & Strategy 2

Business Development 3

Admin & Accounts 4

Video Production 3

Copywriters 2

Travel TV & Media Sports Retail

Education BFSI Real Estate

Sector Expertise

Media

Star World Gaana

Star World

PremierFX

Sports

UAE Royals PBL

IPL - Pune IPL - Rajkot

IBL

Travel

Cox & Kings gAdventures

Maharashtra

Tourism

Ramoji Film

City

Serendipity

Arts Festival

Retail Phoenix

MarketcityGaia

XOLO

Aldo Club Apparel

Protinex

BFSIBajaj Allianz Bank Of

Maharashtra

Education

Manipal

UniversityBMU

Symbiosis UPES

SOIL

CORE SERVICES

DEFININGBRAND STRATEGY

DEFINING INTEGRATED

OMNI-CHANNEL

STRATEGY

BRANDEDSTORYTELLING

CHANNEL FOCUSED

PERFORMANCEMARKETING

SOCIAL MEDIACREATIVE

DEVELOPMENT

XEBEC EDGE

CONTENT-CREATOR NETWORKS

MARKETING STARTUP INCUBATORS FOR

MADTECH

DIGITISING PHYSICAL ENVIRONMENTS FOR

EXPERIENTAL MARKETING

MARKETING CLOUD MANAGEMENT

WITH IBM, ADOBE, SALESFORCE AND ORACLE

SOCIAL TECH LAB PHYGITALACTIVATIONS

VIDEO FOR SOCIAL

CONTENT-CREATOR

NETWORKS

To tell your brand's story through the voice of established content creators.

To reach the minds of consumers through people they trust & see as role models

To do all this in a structured & brand-focused approach that can drive real marketing results

The Start-Up Marketing Incubator - to ensure our clients benefit first from breaking marketing tech

MADTECH

INCUBATOR

Vivaconnect

P

SMS Missed Call Voice Hosted IVR Solutions

Capability

- Capacity to handle 60,000+ Calls Concurrently

- Multiple Telecom Service Provider Connectivity

- Multiple Data Center Connectivity

Capability

- Capacity to handle 10,000+ Calls in a minute

- Data Analytics- Multiple Data Center

Connectivity

Capability

- Capacity to send 25+ Million SMS/day

- Load balancing architecture- Multiple SMSC endpoints- Rock solid Network

Architecture

Video Production

Conceptualized, shot & edited in-house

A social tech lab that's always one step into the future - personalizing brand stories & engaging audiences like never before

We’ve pioneered Live Polls, Newsfeed Webapps & Chatbots in India & the Middle East

SOCIAL TECH

LAB

In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across various channels and device types, and rely on hundreds of vendor partners to do so.

In partnership with IBM, Oracle & Adobe our expertise provides brands a way to keep and grow your customer base.

MARKETING CLOUD

MANAGEMENT

Media

FX India Star World

Premiere

Star World

IndiaGaana

THE BRIEF THE INSIGHT THE IDEA

For the first time, the world-famous HBO

property was coming to the Star Network. We

needed to drive association with the

show.

All pre-show conversations follow a pattern – predictions &

chatter around the upcoming plotpoints. We

needed to guide this discussion.

During the course of pre-launch & launch, we held a

series of activities that asked people to predict

what was going to happen – as well as quiz them on

their knowledge of the show.

#GOTTuesdaysOnSWP #PredictGOT6OnSWP #GOTFinaleOnSWP

Establish message to the Twitterverse that Game of Thrones

was coming only on SWP.

We then asked people to predict what was going to happen closer

towards the end of the season.

A grand finale saw a quiz on the complete season to continue the

hype around the finale.

THE GAMEPLAN

Show tag trended nationally & across key metros in Top 3 positions on launch day & on key pre-launch dates.

Gained a total of 300 million+ impressions on Twitter for the channel through the season.

THE BRIEF THE INSIGHT THE IDEA

To create hype around the brand new HBO series – Westworld.

Considered to be ‘The Next Game of Thrones’.

The show had a complex storyline – on the lines of

Game of Thrones. We needed to speak directly

to the fans of GoT.

To create a mass outreach program – identify

everyone who has spoken about both Westworld &

Game of Thrones and invite them to watch it on

SWP.

IDENTIFY

We created an exhaustive list of every person who had mentioned the show.

Categorized by Celeb, Media Houses, Influencer & Public.

INVITE DRAW VIEWERSHIP

We invite 150 of the Top of the List – the people with the most

following.

We received a 50% return in response from our outreach –through pure organic means.

This helped in massively increasing reach over our

concurrent activities.

THE GAMEPLAN

Conducted a strategic outreach to every person who mentioned ‘Westworld’ in India to create tune-ins.

Over 150 tweets sent to key influencers, celebs & media houses

Created over 130 million impressions on Twitter during key launch dates for the biggest launch of the year -

Westworld

Successfully launched the latest season of Masterchef Australia

Launched Quantico Season 2 in India with the communication ‘Thank God For Mondays’. Created buzz across

the nation for three straight weeks for #TGFMwithSW

Play this video!

The Koffee With Karan Emoji!

This is the 1st emoji for an English GEC show, the 2nd for a TV show in India & only the 3rd

emoji activated for a brand in India!

Koffee Rapid Fire Challenge!

• Brought alive the most loved segment of Koffee through an interactive Facebook post (first ever in the industry)

• Fans were put to test on the most legendary moments in Koffee history

• Top 10 winners to get an autographed mug from Karan

1.54 LAKH 19% vs 1%Total Interactions

7000

Engagement rate –Achieved vs Benchmark

Unique Users

14545Total Plays

Celeb Mug Activity

• Conducted an activity to give out celebrity autographed mug

• Fans had to tweet with #KoffeeWithSRK & #KoffeeWithAlia to unlock the creatives of SRK & Alia respectively

• This activity has been successfully carried out for every guest on Koffee

#UnlockMyKoffeeMug

• Star World gave over two thousand fans a once in a lifetime chance to win the coveted Koffee mug through the #UnlockMyKoffeeMug event at High Street Phoenix, Mumbai & DLF Cyber Hub, Gurgaon on 4-Nov

• The activity also engaged fans with a trivia contests and a 3D photo booth

Campaign Highlights

• Trended on Facebook at no. 1 post launch

• Featured on Twitter’s home page on the day of launch

• Received shout-outs from Twitter for the Unlock the mug activity & the Snappy TV activity

Trended in India with every episode airing

S6

• Campaign Hashtag: #HomelandOnSW

• The audience on Twitter were made to feel the excitement of Carrie’s return to their TV screens

• With a simple question – “How are you getting ready for Carrie?”, conversations were driven with the influencers

• #HomelandOnSW trended on the top spot on Twitter India

Get Ready For Carrie

THE BRIEF THE INSIGHT THE IDEA

To penetrate Doctor Who’s cult following in

India – to announce Season 9’s launch.

As per our research, the cult following already

had merchandise & DVDs of past seasons – we

needed something more.

For the first time ever, we were going to give Indian fans a one-one-one with

the Doctor himself. All this, via a Twitter crowdsource!

Let fans have a one-on-one with Peter Capaldi, the current Doctor from Doctor Who.

Featured in multiple publications as a key digital marketing case study of the year

Source: Social Samosa & Lighthouse Insights

Sports

UAE Royals PBL

IPL - Pune IPL - Rajkot

IBL

GOAL: Build brand as a

prominent sports franchise

Introducing players by bringing out their key attributes

Countdown to the tournament through trivia content

Banter ahead of the tournament- conversing with the rivals

First person narrative in communication that added a personal touch

Pitting stars against each other for theatricality

Behind the scenes content bringing out the unseen sides of the players

The battle continued beyond the court

And Twitter scripted our success story too

A marketing platform for the sponsors

Listicle content that brought out various aspects of the game and its players

Contests that kept fans engaged and glued to the pages

Campaign came to life with interactive videos

GOAL: Establishing the brand

across the cricket crazy

populace in India

Building a team character through inspirational and aggressive content

Cricket and pop culture go hand in hand

The stars did the talking to drive traction through videos

Striking chord with the fans by making them part of the team selection process

Introducing the Supergiants of the game

Connecting the fans with the players through personal letters

Cashing in on cricket matches beyond IPL

GOAL: Building a Fan-Base for

the latest IPL franchise

Introducing players in their characteristic best

Introducing players in their characteristic best

Introducing players in their characteristic best

On the legend’s last day, 70 million roared along

GOAL: Establishing the league

as the frontrunners of the

sport in India

Calling out to the fans through content that echoed the attitude of the sport

Introducing the stars of the game

When Twitter turned social media commentators of the game

For the uninitiated, the superstar did the talking