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Creative
Engagement
Media
Performance
Our Business
Digital
125 people across 5 offices
for over 100 brands.
Delhi
Mumbai
Pune
Bangalore
Dubai Department Count
Digital Media Solutions 8
Creative 18
Performance & Media 8
Technology & Mobile 10
Branded Content 7
Social Media 10
Research & Strategy 2
Business Development 3
Admin & Accounts 4
Video Production 3
Copywriters 2
Travel TV & Media Sports Retail
Education BFSI Real Estate
Sector Expertise
Media
Star World Gaana
Star World
PremierFX
Sports
UAE Royals PBL
IPL - Pune IPL - Rajkot
IBL
Travel
Cox & Kings gAdventures
Maharashtra
Tourism
Ramoji Film
City
Serendipity
Arts Festival
Retail Phoenix
MarketcityGaia
XOLO
Aldo Club Apparel
Protinex
BFSIBajaj Allianz Bank Of
Maharashtra
Education
Manipal
UniversityBMU
Symbiosis UPES
SOIL
CORE SERVICES
DEFININGBRAND STRATEGY
DEFINING INTEGRATED
OMNI-CHANNEL
STRATEGY
BRANDEDSTORYTELLING
CHANNEL FOCUSED
PERFORMANCEMARKETING
SOCIAL MEDIACREATIVE
DEVELOPMENT
XEBEC EDGE
CONTENT-CREATOR NETWORKS
MARKETING STARTUP INCUBATORS FOR
MADTECH
DIGITISING PHYSICAL ENVIRONMENTS FOR
EXPERIENTAL MARKETING
MARKETING CLOUD MANAGEMENT
WITH IBM, ADOBE, SALESFORCE AND ORACLE
SOCIAL TECH LAB PHYGITALACTIVATIONS
VIDEO FOR SOCIAL
CONTENT-CREATOR
NETWORKS
To tell your brand's story through the voice of established content creators.
To reach the minds of consumers through people they trust & see as role models
To do all this in a structured & brand-focused approach that can drive real marketing results
The Start-Up Marketing Incubator - to ensure our clients benefit first from breaking marketing tech
MADTECH
INCUBATOR
Vivaconnect
P
SMS Missed Call Voice Hosted IVR Solutions
Capability
- Capacity to handle 60,000+ Calls Concurrently
- Multiple Telecom Service Provider Connectivity
- Multiple Data Center Connectivity
Capability
- Capacity to handle 10,000+ Calls in a minute
- Data Analytics- Multiple Data Center
Connectivity
Capability
- Capacity to send 25+ Million SMS/day
- Load balancing architecture- Multiple SMSC endpoints- Rock solid Network
Architecture
Video Production
Conceptualized, shot & edited in-house
A social tech lab that's always one step into the future - personalizing brand stories & engaging audiences like never before
We’ve pioneered Live Polls, Newsfeed Webapps & Chatbots in India & the Middle East
SOCIAL TECH
LAB
In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across various channels and device types, and rely on hundreds of vendor partners to do so.
In partnership with IBM, Oracle & Adobe our expertise provides brands a way to keep and grow your customer base.
MARKETING CLOUD
MANAGEMENT
Media
FX India Star World
Premiere
Star World
IndiaGaana
THE BRIEF THE INSIGHT THE IDEA
For the first time, the world-famous HBO
property was coming to the Star Network. We
needed to drive association with the
show.
All pre-show conversations follow a pattern – predictions &
chatter around the upcoming plotpoints. We
needed to guide this discussion.
During the course of pre-launch & launch, we held a
series of activities that asked people to predict
what was going to happen – as well as quiz them on
their knowledge of the show.
#GOTTuesdaysOnSWP #PredictGOT6OnSWP #GOTFinaleOnSWP
Establish message to the Twitterverse that Game of Thrones
was coming only on SWP.
We then asked people to predict what was going to happen closer
towards the end of the season.
A grand finale saw a quiz on the complete season to continue the
hype around the finale.
THE GAMEPLAN
Show tag trended nationally & across key metros in Top 3 positions on launch day & on key pre-launch dates.
Gained a total of 300 million+ impressions on Twitter for the channel through the season.
THE BRIEF THE INSIGHT THE IDEA
To create hype around the brand new HBO series – Westworld.
Considered to be ‘The Next Game of Thrones’.
The show had a complex storyline – on the lines of
Game of Thrones. We needed to speak directly
to the fans of GoT.
To create a mass outreach program – identify
everyone who has spoken about both Westworld &
Game of Thrones and invite them to watch it on
SWP.
IDENTIFY
We created an exhaustive list of every person who had mentioned the show.
Categorized by Celeb, Media Houses, Influencer & Public.
INVITE DRAW VIEWERSHIP
We invite 150 of the Top of the List – the people with the most
following.
We received a 50% return in response from our outreach –through pure organic means.
This helped in massively increasing reach over our
concurrent activities.
THE GAMEPLAN
Conducted a strategic outreach to every person who mentioned ‘Westworld’ in India to create tune-ins.
Over 150 tweets sent to key influencers, celebs & media houses
Created over 130 million impressions on Twitter during key launch dates for the biggest launch of the year -
Westworld
Successfully launched the latest season of Masterchef Australia
Launched Quantico Season 2 in India with the communication ‘Thank God For Mondays’. Created buzz across
the nation for three straight weeks for #TGFMwithSW
Play this video!
The Koffee With Karan Emoji!
This is the 1st emoji for an English GEC show, the 2nd for a TV show in India & only the 3rd
emoji activated for a brand in India!
Koffee Rapid Fire Challenge!
• Brought alive the most loved segment of Koffee through an interactive Facebook post (first ever in the industry)
• Fans were put to test on the most legendary moments in Koffee history
• Top 10 winners to get an autographed mug from Karan
1.54 LAKH 19% vs 1%Total Interactions
7000
Engagement rate –Achieved vs Benchmark
Unique Users
14545Total Plays
Celeb Mug Activity
• Conducted an activity to give out celebrity autographed mug
• Fans had to tweet with #KoffeeWithSRK & #KoffeeWithAlia to unlock the creatives of SRK & Alia respectively
• This activity has been successfully carried out for every guest on Koffee
#UnlockMyKoffeeMug
• Star World gave over two thousand fans a once in a lifetime chance to win the coveted Koffee mug through the #UnlockMyKoffeeMug event at High Street Phoenix, Mumbai & DLF Cyber Hub, Gurgaon on 4-Nov
• The activity also engaged fans with a trivia contests and a 3D photo booth
Campaign Highlights
• Trended on Facebook at no. 1 post launch
• Featured on Twitter’s home page on the day of launch
• Received shout-outs from Twitter for the Unlock the mug activity & the Snappy TV activity
Trended in India with every episode airing
S6
• Campaign Hashtag: #HomelandOnSW
• The audience on Twitter were made to feel the excitement of Carrie’s return to their TV screens
• With a simple question – “How are you getting ready for Carrie?”, conversations were driven with the influencers
• #HomelandOnSW trended on the top spot on Twitter India
Get Ready For Carrie
THE BRIEF THE INSIGHT THE IDEA
To penetrate Doctor Who’s cult following in
India – to announce Season 9’s launch.
As per our research, the cult following already
had merchandise & DVDs of past seasons – we
needed something more.
For the first time ever, we were going to give Indian fans a one-one-one with
the Doctor himself. All this, via a Twitter crowdsource!
Let fans have a one-on-one with Peter Capaldi, the current Doctor from Doctor Who.
Featured in multiple publications as a key digital marketing case study of the year
Source: Social Samosa & Lighthouse Insights
Sports
UAE Royals PBL
IPL - Pune IPL - Rajkot
IBL
GOAL: Build brand as a
prominent sports franchise
Introducing players by bringing out their key attributes
Countdown to the tournament through trivia content
Banter ahead of the tournament- conversing with the rivals
First person narrative in communication that added a personal touch
Pitting stars against each other for theatricality
Behind the scenes content bringing out the unseen sides of the players
The battle continued beyond the court
And Twitter scripted our success story too
A marketing platform for the sponsors
Listicle content that brought out various aspects of the game and its players
Contests that kept fans engaged and glued to the pages
Campaign came to life with interactive videos
GOAL: Establishing the brand
across the cricket crazy
populace in India
Building a team character through inspirational and aggressive content
Cricket and pop culture go hand in hand
The stars did the talking to drive traction through videos
Striking chord with the fans by making them part of the team selection process
Introducing the Supergiants of the game
Connecting the fans with the players through personal letters
Cashing in on cricket matches beyond IPL
GOAL: Building a Fan-Base for
the latest IPL franchise
Introducing players in their characteristic best
Introducing players in their characteristic best
Introducing players in their characteristic best
On the legend’s last day, 70 million roared along
GOAL: Establishing the league
as the frontrunners of the
sport in India
Calling out to the fans through content that echoed the attitude of the sport
Introducing the stars of the game
When Twitter turned social media commentators of the game
For the uninitiated, the superstar did the talking