So, You Have a Facebook Page... Now What?!?

So, You Have a Facebook Page…Now What?!?

Victoria A. Petersen

Technology ManagerMancos Public

Library

Now What?!?

•Building your Page

Now What?!?

•Vanity URL▫What are they?▫Why would you want one?

•How To:

Social Media Strategy

Social Media Strategy

•Determine Your Goals & Objectives•How Much Time do YOU Want to

Spend?

Social Media Strategy

•Join the Conversation•Don’t be Afraid to Experiment!

Content / Editorial Calendar

Content / Editorial Calendar

•Content Type•Goal•Audience(s)•Brand Messages

Content / Editorial Calendar

•Some Cool Free Tools:

•Mancos Library Content Spreadsheet•Hubspot Social Media 5-Pack

Content / Editorial Calendar

•Advanced Management Tools:

•TweetDeck – Software Download•HootSuite – Online Software

Metrics & Measurement

•KISS: Keep It Social & Simple!

•FB Insights•Google Alerts

Metrics & Measurement

•Advanced:

•Social Mention▫Osprey▫Deer Hill Expeditions

Thank You for Attending!

Victoria A. PetersenTechnology ManagerMancos Public Library