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Igniting the Imagination of Many
@lanceweiler www.lanceweiler.com
Start by considering behavior.
@lanceweiler www.lanceweiler.com
How do animals search for food?
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How do humans search for information?
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Information foraging theoryis based on the analogy of an animal deciding what to eat, where it can be found, the best way to obtain it and how much “energy” the meal will provide.
@lanceweiler www.lanceweiler.com
Applying Foraging Theory to how human’s search improves discovery and the usability of various user interfaces.
“Information Theory” by Peter Pirolli & Stuart Card 1999
@lanceweiler www.lanceweiler.com
People following a path are constantly asking themselves 2 questions.
1. What can I expect to gain following this path?
2. What is the likely cost to reach my destination?
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VALUE
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STORYAS UTILITY
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VALUE@lanceweiler www.lanceweiler.com
CARE
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EMOTIONALLYINVESTED
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VALUECARE
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FUN
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SOCIAL & PARTICIPATORY
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VALUECARE
FUN
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5 WHYS Why should I pay attention?
Why should I care?
Why should I share?
Why should I take the time?
Why should I return?
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Scarcity Abundance
Reward
OWNERSHIP SPREADABILITYCOLLECTA
BILITY
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Building Storyworlds the art, craft & biz of storytelling in 21C buildingstoryworlds.com
@lanceweiler www.lanceweiler.com
ONLY140 books Scarcity
Each pagesays “set thisbook FREEplease re-tweet.” Abundance
It’s not aboutperfection.
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An idea evolves & gains power with openness.
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A storyworld evolves & spreads whenpeople feel connected.
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Leave room in your design for
Participation &Experimentation
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By
Those formerly known as the Audience
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Emergent Narrative &Collaboration can be messy.
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OPEN
SHARED
FILTERED
CORE
Collaborative Layers
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The STORY LAYER
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Social Connected Personalized Pervasive
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Don't hold tight to your characters. When constructing a storyworld the themes that drive the story are often stronger. #sw21c
From “Building Storyworlds the art, craft & biz of storytelling in 21c”
HYPER LOCAL
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GLOBAL
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Digital
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Physical
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Physical Digital
CONNECTED OBJECTS
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Physical Digital
SOCIAL OBJECTS
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@lanceweiler www.lanceweiler.com
@lanceweiler www.lanceweiler.com
1.5-GHz Allwinner A10 CPU, 512MB of RAM, 4GB of storage
raspberry pi
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@lanceweiler www.lanceweiler.com
10 Steps to igniting the imagination of many.
@lanceweiler www.lanceweiler.com
Start with clear objectives.
What is the goal and why does it require everyone?
Encourage experimentation.
Fail fast and learn from it.
Set time constraints.
Break people into groups.
Bring everyone together for recaps and to set goals.
Make it tactile.
Reward often.
Have fun.@lanceweiler www.lanceweiler.com
Igniting the Imagination of Many
@lanceweiler www.lanceweiler.com
Always looking forcollaborators.
For more infoRebootStories.comLearnDoShare.netWishfortheFuture.comRobotHeartStories.com
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