GOLD Magazine | Magazine Proposal | AS Media Studies | Jason Balogun

Magazine House StyleJason Balogun

2Drake

3

Magazine GenreThis magazine would be an urban music magazine and would include relevant information and news regarding the following music genres.

Rap

Hip-Hop

R ‘n’ B

Soul

4

Codes & Conventions of Urban MusicUrban music of rap, hip-hop & r ‘n’ b all have similar codes and conventions. Below are the typical codes and conventions that you would see in music videos, magazine covers, photo shoots and album work.

Money – Artist, particularly male artist love to talk about money within their music as well as show it off in their work.

Cars – Artist use cars as a symbol of their wealth.

Jewellery – Artist use jewellery as a symbol of their wealth.

Men – Female artist tend to talk about their love and experience they face with a man within their music.

Women – Male artist tend to talk about their experiences, mostly sexual endeavours, that they have with many women within their music.

5Beyoncé

6

Target Audience Black/African British,

Latino/Hispanic & White/Caucasian Audiences

• Based on research of competitor magazines XXL & Vibe these are the top 3 audiences for this magazine genre.

Ages 16-25

Male & Female

Students

7Rick Ross

8

Magazine ContentGOLD Magazine is a magazine dedicated to urban music and urban music culture. GOLD Magazine is a monthly magazine and would include the following:

Interviews

Album Reviews & Updates

Concert/Tour Reviews & Updates

Photo Shoots

Urban Fashion Updates

Urban Sport Updates

Competitions & Prizes

Plus many more

9Nicki Minaj

10

Magazine TitleMagazine name is yet to be decided below are a few potential names for the magazine.

REVOLUTION REVOLT URBAN YOLO UMG (URBAN MEDIA GROUP) CASANOVA SWAG DOPE KING GOLD

11The GAME

12

Colour SchemesHere are some possible colour schemes for my magazine.

Chosen Colour Scheme

13Chief Keef

14

Masthead Font

15Mayweather & Entourage

16

Potential Publishers

• Harris Publications - XXL

• Spin Media – Vibe

• Hearst Corporation

• Time Warner

• Johnson Publishing Company (Ebony Magazine)

17Mayweather & Entourage

18

Furthering The Brand

• Facebook

• Twitter

• Instagram

• Website

19Janelle Monae

20

What Make Us Different?

• 1st Urban Music Magazine to make a yearly top 40 album

• The ONLY Urban Music Magazine to host as well as sponsor a variety of major music events.

• 15% of Magazine Profits goes towards many urban charities ( Trayvon Martin Foundation & Many More)

21Alicia Keys

22

SummaryMagazine Genre:

Urban (Rap, Hip-Hop & R ‘n’ B)

Target Audience: Black/African American, Latino/Hispanic & White/Caucasian Audiences Ages 16-25 Male & Female

Magazine Content: Upcoming concerts & tours Artist activities updates More urban information

Price: Between £2 - £5.99